Google seems to have a growing interest in melding location with social media. This has played out in lots of ways including last week's launch of its Latitude mobile social product. The latest move comes with today's integration of a…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Yell CEO Sees Faintest Glimmer at End of Tunnel Last week, Yell Group issued its nine-month earnings report (the…
We're now contributing to The Huffington Post, starting with an article today on how the economy is affecting SMBs. It's truly a survival of the fittest scenario in the restaurant vertical. Read the entire post here.
Market research agency GfK just released a report confirming lots of claims that user engagement is higher on the mobile device than on the PC. This is especially true on the iPhone, where this report focused. From ReadWriteWeb: Seeing Ads…
I'm a few days late to this, but there has been a lot of conversation this week on not only Super Bowl ads but also the integration of mobile campaigns. Frankly, there weren't nearly as many mobile calls to action…
Following the recent post about Kelsey Group appearances in SES conference videos, the latest one has been released. Jared Simon, TurnHere VP of corporate finance and business development, gives a quick interview on the way into our SES Chicago session…
Google today announced the launch of its mobile social networking tool Latitude. This will be a component of Google Maps for Mobile and will work within native mapping applications of BlackBerrys, Symbian and Windows Mobile based devices (iPhone coming soon).…
Online video ad network Jivox today extended its ability to reach advertisers by launching an affiliate publisher program. This will give Web publishers a white-labeled version of its platform to offer their advertisers, including video ad creation and distribution. According…
NearbyNow helps mall retailers attract ready-to-buy shoppers by providing inventory information online and on mobile devices. It powers the Web sites of mall partners such as Westfield shopping centers and also has an SMS service that shoppers use on site…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. OpenTable Files for $40 Million Public Offering OpenTable, the online restaurant reservation service, has filed an S1 with the…
Expanding on the bit about text messaging in my previous post, a panel discussion at i2G likewise expanded on the topic. The idea is that despite its lack of sex appeal (compared with other things happening in the mobile world),…
I'm at Opus Research's one-day Internet2Go show in San Francisco where there have been lots of good case studies and concrete talk about mobile marketing. Lots of it is local, but there is a fair mix of agency and brand…
Buzz monitoring has gotten increased attention lately as something that partly falls under the category of online reputation management. BuzzGain is a new company that targets individuals or SMBs with the ability to track this buzz -- i.e., where the…
Video creation platform provider Mixpo today announced partnerships with five local media organizations: NBC Local Media, Tribune, Freedom Communications, TownNews.com and Fisher Communications. The deal will equip each new partner with Mixpo's VideoAd platform, which will let advertisers create and…
The Search Engine Strategies conference series has set up a YouTube channel filled with short interviews that are done before and after sessions. They're typically good snack-sized videos that can give you a general sense of some of the biggest…
Our post on the latest WebVisible/Nielsen survey data got lots of interest and requests for copies of the report. For anyone who's interested, WebVisible will hold a free webinar in partnership with SEMPO to talk through some of the findings.…
I’m at the OMMA Social conference put on by MediaPost. It’s mostly attended by ad agencies looking to learn more about engaging users through social networking and blogging -- something they’ve probably achieved a C+ for as an industry. Some…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Online Video Ads Just Got a Lot More Interesting The name of the game in online video is integrating…
ComScore released new data today showing that the global Internet population has reached 1 billion. Asia Pacific accounts for the highest regional share of users (41.3 percent), followed by Europe (28 percent), North America (18.4 percent), Latin America (7.4 percent),…
The name of the game in online video is integrating ads in ways that are unobtrusive and contextually relevant. These are simply rules we have to live by, as standards have been set for all online media -- even before…
