EMarketer has released a report on mobile ad growth in Canada. The numbers are growing at rates similar to those we see in the U.S. (see TKG U.S. Mobile Advertising Forecast) but on a smaller scale. We also see a…
Yahoo announced today from the South by Southwest show that its Fire Eagle geolocation service has launched a Facebook application. As we wrote when Fire Eagle launched, the service lets you identify your location in lots of ways, including mobile…
In the second major product launch in as many days, Google has released Google Voice. This will be an online calling service that utilizes voice over IP (VoIP) technology to deliver free and cheap calls. Similar to services like Skype,…
Google today announced a noteworthy addition to the relevance algorithm that dictates what ads you see throughout its AdSense network. Known as Interest Based Advertising, essentially what it does is add behavioral targeting to a formula previously ruled by contextual…
On Thursday, OrangeSoda will host a free webinar (fizzinar) on local search. Specifically, it intends to explore some of the biggest issues facing national brands that try to practice local online ad targeting. Lots to discuss. They've asked me to…
After Apple's July 2008 introduction of the App Store, we've seen others follow suit, such as Google's Android Market, Palm's Software Store, and the upcoming Windows Marketplace and Ovi Store from Nokia. Yesterday, the long-awaited BlackBerry application marketplace joined the…
Neal Polachek and I ran a free webinar today on mobile local search. We also gave a preview of the mobile "SuperForum" we're running at next week's Marketplaces conference in L.A. Along with a mobile forecast and a few reports…
Online streaming video provider Ustream is making a stronger push into mobile. The recently released iPhone app we wrote about now has almost a million downloads. This isn't pure mobile television because it's pulling from Ustream's online feed (via Wi-Fi)…
We've written in the past about location targeting: how the capability in mobile devices is starting to show the way for what we can likewise do on the "wired web." The Wi-Fi positioning made popular in the iPhone (care of…
U.K. directory publisher Yell has announced a new partnership that will pre-install its mobile application on phones sold in the U.K. by handset manufacturer 3. It will appear as an icon link in the applications folder of compatible phones put…
MapQuest announced a series of tools today that let advertisers place themselves along the routes that are generated when users plot driving directions. These are new features to MapQuest's existing Business Locator, which let users choose different types of businesses…
Much of the mobile local search opportunity discussed in our recent forecast is tied to the growth of the mobile Web. Currently about 20 percent of mobile subscribers in the U.S. use the mobile Web, and it's trending upward with…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Behind the Forecast Numbers Earlier this week I went to hear an economist offer his take on the current…
European local business review site Qype has undergone the redesign we alluded to in the yesterday's post (note the new logo). Head of marketing Andrew Hunter told us last week in London that the new design has usability and functional…
Last week, while touring London and Paris, Charles Laughlin and I had the chance to meet with Qype, a local business review site whose popularity in Europe has matched that of Yelp in some U.S. markets. Our first order of…
Today we're launching a new formal practice area that will focus on the rapidly evolving mobile media space. As is core to The Kelsey Group's DNA, the main angle here will be local: how the growth of the mobile Web…
MapQuest today announced a new feature for its MapQuest 4 Mobile application, which will let users save and share personalized maps and routes. Known as MyPlaces, the feature will be part of the free MapQuest 4 mobile download on select BlackBerry…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Local.com Revamps Site; Profitability Expected by Year-End Local.com has made its first substantive changes to the site in over…
Weeks after its decision to abandon its Print Ads program, Google has done the same with its sister program for radio ads. Both programs offered ad buying capability in their respective media, through Google's AdWords online ad platform. The company…
Google announced earlier this week that it will offer a search box to mobile Web publishers to plant on their sites and share revenues from search results. This will be an extension of the existing AdSense for Mobile program. Overall,…
