Heading back to Washington, DC's snow, ice, and "wintry mixes" was not quite as stimulating as spending time networking and learning at Operative's second annual Ad Revenue and Operations Summit, aka "OP/ED" that attracted about 100 executive last week in…
Heading back to Washington, DC's snow, ice, and "wintry mixes" was not quite as stimulating as spending time networking and learning at Operative's second annual Ad Revenue and Operations Summit, aka "OP/ED" that attracted about 100 executive last week in…
The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference "extras." Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and…
Ever get that "grass is greener" feeling that your digital media competitors may have a leg up on you in how their organize and run their advertising operations? Here's a chance to find out how you compare. Operative is running…
Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith. Local Sales are not, however, part of the "A" list of…
Localizing ad campaigns via geo targeting and local sales is increasingly important. At BIA/Kelsey, of course, the importance of localization for digital ad sales is an article of faith. Local Sales are not, however, part of the "A" list of…
