Global Yellow Pages Blog
In a recent news release, B2BYellowPages.com, Syosset, NY, announced it would begin offering free business listings on its site. B2BYellowPages.com is a vertical site focused solely on the business-to-business marketplace with ownership of additional vertical sites (b2bAutos.com, b2bCosmetics.com, b2bTravel.com, etc.).…
Bambi Francisco wrote a column today weighing in on the notion of online video ads for local merchants. She recalls the launch, seven years ago, of VYP.com, a site devoted to video ads for plumbers, carpet cleaners and the like.…
AT&T Advertising & Publishing, the new directory organization arising from the combination of AT&T and BellSouth, is beginning to establish a new identity. The company announced this week that it would adopt "the AT&T Real Yellow Pages" as its new…
With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…
Canada's Yellow Pages Group announced today that it has acquired Aliant ActiMedia, a small directory publisher in the Maritime provinces. YPG held a minority position in the publisher, though the telecom Bell Aliant owned 87 percent of the publishing operation.…
In a recent Colorado Springs Gazette article, Dex Media announced a rather significant page-count growth in its Colorado Springs directory. While many question the viability of print Yellow Pages, particularly in a tech-savvy market like Colorado Springs, achieving page-count growth…
Canpages, the energized Hicks Muse-owned rival to YPG, has rolled out revised versions of its print Yellow Pages along with a unified brand and a dramatic new Web site, which officially launches at the end of next week. The new…
YellowPages.com has taken the plunge and is offering user-generated business reviews on its national IYP. Here is the release for more details. While YPC is not the first IYP to offer user-generated reviews, its decision does provide more evidence of…
The 3GSM World Congress is going on this week in Barcelona, and we've already seen a handful of important announcements that relate to mobile local search. Yahoo! announced a display ad platform for mobile devices that will involve banner…
The long-awaited launch of local business search functionality for Google Maps Australia happened earlier this week, as reported by The Australian. According to the article: "The latest competitor to the established players, to be known as Google Maps, will directly…
A few interesting pieces of news came out of the Yellow Pages world today: Telstra has bailed out of the bidding for Telecom New Zealand's Yellow Pages Group. This comes as no surprise, as intense bidding has pushed the…
Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…
Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…
I've seen several announcements in recent days and weeks in the online Yellow Pages space that are worthy of your attention. First, the European directory publishers PagesJaunes Groupe and Seat Pagine Gialle have both launched beta online classified services, offering…
Here is a new article from Stuff in New Zealand reporting that 10 bidders are expected to make a run at Yellow Pages Group New Zealand, among them Sensis (via parent company Telstra) and a rash of media and private…
It has been a month now. At the beginning of the year, as everyone who is reading this certainly knows, The Wall Street Journal reduced the width of the paper to save $18 million. My visceral reaction was negative, but…
Yell.com, which calls itself the United Kingdom's local search engine, is working with Oodle.co.uk, a search engine for local classified advertisements, which will enable people who access Yell.com to post their own free advertisements on the site. While Yell is…
There is a marketing guy who is trying to build his business by telling people that the best way to get more golden eggs is to kill the goose that laid them. Larry Bodine's LawMarketing Blog recommends that lawyers do…
Nielsen/NetRatings has announced U.S. search share rankings for December 2006. Google Search tops the list with an estimated 3 billion search queries, representing 51 percent of all search queries conducted last month.
AP reported that Copiepresse, a copyright protection group that represents 17 French and German-language Belgian newspapers, asked Yahoo! to remove links that point to the newspapers' content. At issue is whether a cached page (a copy of content that is…
