Global Yellow Pages Blog
After being one of the first directory companies to enter the classified market, Telstra’s Sensis has put its Trading Post property up for sale. According to a report in The Age, “Sensis paid $636 million for the fading publication three years…
A challenge that every marketing person faces is to determine the unique selling proposition (USP) for a product or service and then convey it in an interesting manner that will encourage the target market to buy. Today, after six months…
Directories 2.0 was the subject of this year’s annual European Association of Directory Publishers conference on Managing Directories. In 1996, EADP was the first directory trade association to recognize the importance of electronic directories and hold a conference focused specifically…
Eniro AB announced it had acquired 100 percent of the Danish directory company Krak from the Krak Foundation. This deal ends months of speculation as to who would purchase Krak after its announcement last summer that it was open to offers.…
Yellowpages.com recently announced it would increase the number of its sales offices from two to 16, staffing each office with both field and telesales reps. While the move is a statement to the industry that Yellowpages.com plans to dominate local…
Spotzer CEO founder Andrew Klein makes no bones about being inspired by SpotRunner, the break-through company that broke out last year by making it easy for small businesses to produce video and place it on local media. Spotzer is pretty…
Summary An article yesterday on the SeekingAlpha blog examines a recent wave of investment consolidation in the online media space. This signals, among other things, an impending acceleration of advertising shifts from offline to off, and a revenue diversification play…
You may have noticed we made some enhancements to the blog. These are part of an ongoing process to evolve the blog in various ways. You'll continue to see changes in both form and function over the coming weeks, as…
Scads of stories are popping up that say Google is a likely bidder for Yell Group, the U.K.-based publisher that also operates U.S. independent Yellow Book. Here is a story in today's Independent newspaper, which cites sources saying Google is…
Last night at the YPA awards dinner, Neg Norton announced that Local Insight Media has acquired Hawaiian Telcom’s Yellow Pages unit for US$435 million. This is another significant transaction for Local Insight, backed by the private equity Welsh, Carson, Anderson…
Ten years ago, The Kelsey Group was asked to make a general session presentation at the Yellow Pages Publishers Association annual convention. Although titled "Six Trends That Will Shape the Industry in the Year 2010," we chose instead to make…
For a variety of reasons, I am unable to attend this year's YPA Annual Convention in Las Vegas. The Kelsey Group is very well represented at this conference, just as we were at the Association of Directory Publishers event a…
The next wave of online mobile has taken a step forward with the introduction of voice recognition technology. In a recent Boston Globe article, several new voice applications for mobile Web search are discussed including Microsoft's recent acquisition of Tellme.…
The U.K.-based publisher Yell Group announced today that its U.S. operation, Yellow Book, is seeing a sharp decline in its organic growth rate, the accumulated result of too much competition in the U.S. market. The company is projecting a 3…
U.S. News & World Report features a short interview with AT&T Advertising & Publishing CEO Denny Payne in this week’s print edition (available online). Not much ground was broken in the interview, but Payne got across the usual major points…
We came across this on BusinessWeek Friday. The article raises the possibility that R.H. Donnelley, enjoying a nice run up of its share price, may be the target of a takeover or leveraged buyout. These stories pop up every now…
Knowledge@Wharton published an article Wednesday that uses some Kelsey Group information. It's a mini case study titled "All Politics Is Local and So Are Sales Leads: The Birth of an Internet Search Company." The subject is a company called Natpal…
Last week, Yell Group sold its Brazilian directory operation (TPI Brazil) to regional rival Publicar for US$8.5 million. This was a challenging market for Yell, which inherited the operation when it acquired the Spanish publisher TPI last year. Yell continues…
Google and Clear Channel Communications will announce a partnership today whereby the search company will sell 5 percent of the radio group's inventory in 100 top U.S. markets. The agreement covers roughly 675 Clear Channel stations. Terms of the deal,…
We’ve got several meaty personnel moves to report in the global Yellow Pages business this morning, most of them involving Australia’s Sensis. The big news is that Sensis has hired U.S. industry veteran Carol Johnson as chief operating officer, directory…
