On the heels of last week's speculative post on monetization opportunities for social networks around location targeting, The Wall Street Journal writes about MySpace's changing monetization strategy. Though it is planning to target users with a more granular set of…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Social Networking and Local: How's It Gonna Happen? In local, there have also been some moves…
The New York Times writes about jewelry outfit Cartier and its recent social networking activity. This is nothing new for large advertisers and has become a new form of branding that follows consumer activity -- especially among some demographics…
This just in: Microsoft's flagship search engine unveiled a new home page interface that will include rotating background images with embedded "hot spots" that direct users into various vertical searches when moused over. This is essentially a visually driven discovery…
Marchex has announced the launch of Marchex Connect 2.0, an updated version of its private-labeled local ad platform that is used by local ad resellers such as AT&T and Yellowpages.com. The new version's highlights include integration of call tracking (from…
Google Maps has rolled out a new look and feel, which involves larger maps and "less clutter." From the Google LatLong blog: "With the new look for Google Maps, you can do all of the same things, but without the…
CityVoter has partnered with SFGate to power the online newspaper's new lifestyle section. Called the BayList, at its center will be CityVoter's signature "best of" local pics from users of the site. This will include voting on 1,100 businesses in…
On Friday, we released a report that looks at the 3G iPhone and new App Store. One overall theme is how the iPhone's new features and lowered price tag will combine with easy availability of mobile apps to bring new…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Mixed Earnings for Yell, PagesJaunes Yell Group saw an 11.3 percent rise in its…
Microsoft announced today that it will integrate Live Search with the Facebook network. This will include search advertising served with results (via adCenter). This grows out of the existing relationship that included Microsoft's $240 million investment in Facebook and its placement…
An independent developer has created a Google Maps mashup that is basically another way to navigate Citysearch business profiles in Google Maps. The mashup has also recently been optimized for the iPhone. This isn't an iPhone native app that can…
Television is becoming more and more interactive, bringing us closer to a day when we'll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its IP-based architecture. But there are lots of other factors that…
Google has rolled out a walking directions feature in its mapping product, previously available to few users in a limited rollout (as the company often tests new products or features). This was first offered by AskCity in 2006, but then…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Multi-Media Drives More Conversions In the ever increasing multi-product world of directory and local…
Google CEO Eric Schmidt spoke out once again about the company's need to better monetize YouTube, during a call following the company's under-performing second-quarter earnings announcement. "I personally do not believe the perfect (YouTube) ad has been invented," he said,…
Watching the rankings of free applications in the iTunes store (measured by download volume) over the past week, I've seen lots of ups and downs. In local apps, Yellowpages.com's local search application went from 21 yesterday to 26 today, while…
OK, so it's not really outdoor advertising, but the big six legacy airlines have begun to slap ads onto their paper tickets and boarding passes. The new ads will include geographically relevant promotions for destination businesses like hotels, restaurants, theme…
Now that the 3G iPhone and App Store have arrived, the iPhone is decidedly more appealing and user friendly for both mainstream users, and for companies of all sizes to create and deliver mobile apps. The previous post explored how…
Social features have been a core element of many of the local search applications in the iPhone's AppStore, such as WHERE, Whrrl and Loopt (WHERE is in the top 20 downloaded free apps so far). Each of these not only…
A few Google users have come forward with screenshots of Google's "bucket testing" of a social search feature. Like Digg, StumbleUpon and other social search engines, it allows users to actively rate or vote on search results using small icons that…
