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Author: Mike Boland

This author has written 1992 articles
Home Mike Boland

@ TechCrunch50 This Week

  • September 9, 2008
  • Mike Boland
  • Conferences, Online/Interactive

Today and tomorrow, I'm at the TechCrunch50 show in San Francisco. The show is basically Michael Arrington's answer to the DEMO conference series in which companies get five minutes on stage to show off newly launched online products. The difference…

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Google Brings a Taste of Online to Traditional Media, Part III: NBC Joins the Mix

  • September 9, 2008
  • Mike Boland
  • Google, Online/Interactive, Traditional Media, Video, online

Closely related to our recent ongoing coverage of Google's offline media efforts (TKG client Advisory released Friday as well), the company has signed a deal with NBC Universal to further push ad buying through its Google TV Ads platform. Google…

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TKG Data and Analysis: A Weekly Recap

  • September 8, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Mixpo Expands Channel Partners  Local video production provider Mixpo today emboldened its pipeline into the elusive…

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Mixpo Expands Channel Partners

  • September 5, 2008
  • Mike Boland
  • Online/Interactive, Video, online

Local video production provider Mixpo today emboldened its pipeline into the elusive small-business marketplace by announcing four new channel partners. These include a number of traditional media channels that have online local search destinations, such as PegasusNews, SiliconValleyOnline and KGO…

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Stalk Fake Movie Stars With Location-Based Services

  • September 4, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Today's award for off-the-wall feature to get people to use an online service goes to Whrrl. The local social service is similar to the more popular Loopt in that it lets users keep track of where their friends are and…

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Google Brings a Taste of Online to Traditional Media, Part II

  • September 3, 2008
  • Mike Boland
  • Google, Online/Interactive, Traditional Media

The New York Times writes today about Google's efforts to court ad agencies as a source of new business. Not surprisingly, these efforts are being met with a fair amount of skepticism from agencies that have seen Google as a…

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Report: The iPhone Carries its Weight in Web Use

  • September 2, 2008
  • Mike Boland
  • Mobile, Online/Interactive

A new report from Net Applications shows iPhone usage to represent 0.40 percent of Web hits, down from a high of 0.48 percent last week. This is up from 0.19 percent in July when the 3G iPhone was first released.…

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Google Enters the Browser Game

  • September 2, 2008
  • Mike Boland
  • Google, Online/Interactive

The official Google Blog has announced that the company will launch a new open source browser today called "Chrome." On a basic level, this is a logical move for Google, given that it could provide a more direct front door…

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TKG Data and Analysis: A Weekly Recap

  • August 29, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Regulators Approve Netherlands Directory Consolidation The Dutch competition authorities today approved the planned merger between the…

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Recommended Reading: The ‘Semantics’ of Local Search

  • August 28, 2008
  • Mike Boland
  • Online/Interactive, Paid Search, SEM, Shopping, offline

Localeze biz dev head Gib Olander has a good piece in MediaPost in which he argues the need to refine local search marketing campaigns based on changing search behavior. In other words, the way people search and the terms they…

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StudioNow Receives Another $2 Million

  • August 27, 2008
  • Mike Boland
  • Online/Interactive, Video, online

In what amounts to another vote of confidence from business and financial communities for self-serve video ad production, StudioNow has received $2.38 million in private equity. Funding came from existing investor Claritas Capital plus Clayton Associates. This adds to the…

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Other Takes on Local at SES San Jose

  • August 27, 2008
  • Mike Boland
  • Online/Interactive

In addition to our own coverage last week, here are a few good selections from others reporting on the TKG local sessions, in case you weren't able to be there: Aim Clear Blog Matt McGee Search Engine Roundtable (here and…

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iPhone 3G Sales Surpass 2G: That Was Quick

  • August 26, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Just seven weeks after its introduction, the iPhone 3G will sell 7 million units. It took the first generation iPhone more than a year to reach that mark, and 3G models now surpass 2G model sales. As we keep saying,…

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DriverSide Tunes Up Local Mechanic Search via fairBenjamin

  • August 26, 2008
  • Mike Boland
  • Online/Interactive, Verticals

Newly launched automotive portal DriverSide announced today that it will acquire auto mechanic search site fairBenjamin. The acquisition is hoped to improve DriverSide's repair service data and estimates for common repairs, and possibly add new dimensions to its service based…

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TKG Data and Analysis: A Weekly Recap

  • August 25, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Google Brings a Taste of Online to Traditional Media  We've long known Google to be on…

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Google Brings a Taste of Online to Traditional Media

  • August 22, 2008
  • Mike Boland
  • Conferences, Google, Newspapers, Online/Interactive, Radio, Traditional Media, Video, online

We've long known Google to be on a path toward facilitating media buys across a cluster of offline traditional media. A clearer glimpse into this vision was given yesterday by Meredith Papp, product marketing manager at Google, during TKG's session…

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Local Video Gets Play at SES San Jose

  • August 21, 2008
  • Mike Boland
  • Conferences, Online/Interactive, Video, online

Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…

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Talking Local at SES San Jose

  • August 21, 2008
  • Mike Boland
  • Conferences, Mobile, Online/Interactive, Shopping, offline

At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…

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Local.com Reaches 5,000 Advertisers

  • August 19, 2008
  • Mike Boland
  • Ad Sales, Online/Interactive

Local.com announced today that it has reached a milestone of 5,000 businesses that have directly signed up for online advertising through its Local Promote subscription advertising service. Local Promote includes a landing page, call tracking, and premium placements within search…

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Study: Google Tops in Consumer Satisfaction

  • August 19, 2008
  • Mike Boland
  • Online/Interactive

Google once again took the top spot for consumer satisfaction among portals and search engines in the University of Michigan's quarterly study. Its score of 86 (out of 100) represents a 10 percent jump over 2007. This came during a…

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