MerchantCircle today announced that it will tap into its base of merchant listings to aide in selling its local marketing services. This comes with the notion that these 630,000 businesses are already entrenched in the community and selling their own…
I read two columns today that had similar themes regarding SMBs' general need to adopt better local marketing strategies. Carrie Hill's Search Engine Watch column argues the relatively weak ROI transparency of print advertising (compared with online), while Danny Sullivan's…
We've heard bits and pieces over the past six months about Center'd -- the company that was repurposed and re-branded from FatDoor. After information leaked out about the stealth-mode company back in April, we've been able to spend some time talking…
As Peter Krasilovsky examined a few weeks ago, MySpace launched the beta version of its self-serve pay-per-click ad platform last night. Called MyAds, it will offer a number of text and display ad creation tools and targeting options within the…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. AdWords Coming to the iPhone? As we've speculated, one way mobile marketing could begin to take…
As we've speculated, one way mobile marketing could begin to take off is Google's possible integration of an option in the AdWords work flow that allows marketers to specifically target searches done on iPhones. The first signs of this are beginning to…
A webinar put on this morning by BIA Financial Network (The Kelsey Group's new owner) delved into the main trends that are lining up to make mobile TV a reality. One enabling factor, for example, has been the growth of…
Good2gether is a little known company that has begun to work with online newspapers to create new "channels" that bring together nonprofit organizations and the individuals looking to donate their time or money. This is essentially a section within an…
As a result of its partnership with Microsoft last October, Facebook has integrated a Live Search box that lets users search the Web in addition to searching within Facebook's own walls. This can have some unique local benefits, according to…
We knew it was coming. Mozilla just announced a Firefox add-on that will let the browser know your location. It will be called Geode, and we have word that it will use the Wi-Fi positioning technology of Skyhook Wireless (same…
Krillion announced today that it will productize its "find in store" functionality into a more succinct package for product search sites to use. This will include easier integration into Web sites; an interface that puts product pricing, availability and reviews…
Today saw a couple of announcements in the local online video space: Spotzer has announced a deal with Hearst-owned White Directory Publishers that brings its ready-made video ad platform to the publisher's advertisers. Similar to its recent deal with MerchantCircle,…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Interview: CEO Jim Riesenbach on Autobytel’s Future The news hit the wires this week that Autobytel,…
G5 search marketing has carved out a niche in the self storage sector. Its model has grown over the past few years with the general demand in the marketplace for more performance metrics in local advertising. Its suite of services…
There's not a lot of doubt we could see advertising slumps across different forms of media, if we haven't already. How will this affect video advertising -- especially video at the local level that we've seen pick up over the…
The Wall Street Journal reports on AT&T's announced management restructuring today that puts wireless division chief Ralph de la Vega in charge of a broader consumer markets division. This division will encompass television (U-verse), telephone, wireless and broadband services. This…
After some disappointing metrics coming out of the contextual ads it places on MySpace, Google has begun to look at other ways it can serve ads in online social communities. This could essentially involve a more granular look at not…
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. EADP Conference: Thoughts on Pricing Strategy Among the interesting sessions here at the European Association of…
Earlier in the week, Jivox grew its publisher network where it distributes the self-serve videos that small-business advertisers create. Like a growing crop of local video producers, these are stock videos that are customized with text and logos. I just…
Yahoo announced today from the ADWEEK conference that it will launch a new ad platform called APT. It is meant to be a one-stop shop for media buys across Yahoo's growing sources of localized inventory. This includes its own network…
