Today the Winning Media Strategies conference kicked off in Washington, D.C. One of the fruits of the BIA/Kelsey marriage, it's bringing the Kelsey conference format to BIA's longstanding audience and constituent base in local broadcast media. One thing that stood…
I've spent some time over the past few weeks talking to Glympse, a company that is today launching its flagship mobile local product. Or perhaps I should call it a mobile location tool. The app -- available initially for G1…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Google Mobile Product Search Integrates Bar Code Scanner A few weeks ago, Google announced it will optimize its online…
A few weeks ago, Google announced it will optimize its online shopping search service for iPhones and Android. We liked this move but argued it only gets you halfway there: The feature set could really be unleashed with the capability…
I recently spent some time talking with Cirius Technologies, whose AdLocal platform targets mobile ads based on users' location. BizDev Manager Tomi Brooks claims the company is seeing 2X clickthrough rates on mobile ads that are location targeted versus those…
TechCrunch today reveals some screen shots it received for the upcoming version of Loopt, which indicate a greater focus on places. Loopt is an application we've written about a bunch and was one of the first apps to operate at…
We'll be speaking on a webinar at 12 EST today run by local search marketing firm OrangeSoda. The subject will be local search for national brands -- an area where there is lots of confusion and room for improvement. You…
Everyzing, a video search company we've written about a few times, today announced a partnership with NBC Universal, and an $8.25 million C round led by NBC's Peacock Equity. The most notable part of the deal is that Everyzing will…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Digital Hollywood: Dumbing Down the Marketing Mix I’m just returning from the Digital Hollywood conference in Santa Monica where…
I’m just returning from the Digital Hollywood conference in Santa Monica where I moderated a session on online and mobile marketing analytics (fun stuff). The good news is that there was lots of excitement at the show surrounding evolving user…
Jivox announced today that it will launch a new "publisher portal" that lets its publisher partners build a branded dashboard for launching and managing locally targeted video ad campaigns. From the release: The Jivox Publisher Portal enables publishers' sales and…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. IPhone Runs Away With JD Power Consumer Satisfaction Award The iPhone took top honors in JD Power's influential consumer…
Yes, Goats. From the Friday humor department, Google has decided to replace the hired lawn mowing at it's Mountain View Campus with goats. It will rent a herd of 200 goats from a company called California Herding (yes a company…
The iPhone took top honors in JD Power's influential consumer satisfaction study, smartphone edition. This doesn't come as a big surprise, and it was mostly a clean sweep across the main categories (features, ease of operation, physical design, etc.). The…
In addition to a 22 percent year-over-year revenue decline, IAC announced during today's first-quarter earnings call that it will acquire Urbanspoon for an undisclosed amount. There are many possible synergies with IAC's Citysearch -- most notably mobile. Citysearch is…
Local/social/event planning site Center'd announced a redesign late yesterday, which will make the site more effective as a local search and discovery engine. This will be version 3.0 if you count the site's first iteration as FatDoor. The second version…
Microsoft announced today that it's working with Spotzer to bring video production capability to small businesses in the Netherlands. This will be part of a broader product under Microsoft's advertising division that involves a self-service platform for SMBs to create…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Dinan Takes Helm at Telmetrics Call measurement pioneer Telmetrics last week named Bill Dinan president. Dinan takes over from…
Google announced yesterday that it has optimized Google Product Search for iPhones and Android. Google Product Search (manifestation of Froogle) allows users to compare products, prices and reviews. The move to mobile is a smart one, given increased use of…
Neal Polachek and I are at AdTech today and tomorrow and noticing some love for local -- something traditionally missing from the mostly brand marketing-focused show. This mostly came in the form of a location-based advertising panel this afternoon. Local…
