Foursquare is blowing up in the tech mediasphere. It's also standard issue for the mobile elite in cities like New York and San Francisco, and I admit addiction. But there is a certain amount of tech media distortion going on…
Mobile and online "questions" company ChaCha today has partnered with local search and listings provider Localeze. This primarily involves ChaCha's Web site (as opposed to mobile), and will insert deeper local business information around questions asked on the site. Specifically,15…
Mobile M&A activity continues ... except this time it's a mobile ad network on the buy side. Following Google's $750M AdMob acquisition, and Apple's $275M Quattro acquisition, the largest remaining independent ad network, Millennial Media, will acquire mobile analytics firm…
This Thursday, Feb. 25, at 2 p.m. EST, we'll hold a free webinar to outline the key discussion points that underly the upcoming Marketplaces 2010 program. This will include a unique look at some of the presenting companies, as well…
Juniper Research has released a report that projects the global mobile location based services (MLBS) to reach $12.7 billion by 2014. This is different in scope from BIA/Kelsey's forecast released yesterday -- or at least the mobile component of that…
Cost-per-click ad network Reply.com today filed for a $60 million IPO. The company targets SMB advertisers with the majority of its 125 employees in media sales positions. My colleague Peter Krasilovsky spoke to the company recently and wrote this post.…
It's been made clear here and other places that mobile devices enable advertising that's much more granular and targeted than the PC. We've also argued that the ad formats and campaign objectives should therefore be de-coupled from online equivalents. But there…
There are now 150,000 mobile apps for the iPhone and quickly growing libraries from other smartphone platforms like Android. Every once in a while an app comes along to truly underscore the fact that nearly every imaginable niche has been filled.…
Today I had the chance to catch up with GetFugu, a mobile tool applying some of the voice and visual search technologies we've examined here over the past few months. The app, currently in beta for iPhone, BlackBerry and Android,…
Mobile social player Loopt has made lots of moves to evolve amid quickly changing market standards and user expectations. This has involved moving from a purely social tool to a more broadly defined local utility -- recently including Foursquare-like check-ins,…
I recently had the chance to talk to JiWire SVP of Marketing David Staas about a report the company released last quarter that uncovers worldwide Wi-Fi growth metrics. As we've written, JiWire serves ads on public Wi-Fi networks, which has…
Today I had the chance to talk with Crisp Wireless CEO Boris Fridman to get more color on the company's recent launch of its AdHesion product. In short, it's a new format for mobile web ad units that are more…
Next month, BIA/Kelsey will hold its annual Marketplaces 2010 Conference in San Diego. As always, it will have a focus on evolving local online business models and vertical segmentation. Much of the attention throughout the conference will be on the…
A little over two months ago, OpenTable Senior Director of Consumer Marketing Scott Jampol told us that the company has served 1 million diners through its mobile products (apps and mobile Web). Now the company has announced the total has…
Mobile bar code integrations with traditional media seem to be coming at us faster and faster. The latest is Sports Illustrated's Swimsuit Issue. The annual institution of the sporting press hits newsstands today, filled with 2D bar codes that let…
The dial has been turned up lately on mobile location targeting -- within social media, local search, and advertising contexts. The latest news comes from mobile ad network MoVoxx, which has enhanced its location targeting with Useful Networks' PlaceWhere platform.…
Loopt continues to evolve from a location based social network to more of a local search utility. This comes during a general shift of market attention towards location based mobile apps and the commercial intent that can be inherent in…
One of the success factors for apps joining the crowded fray (140,000 iPhone apps) is elegant melding with the hardware and general mobile "use case." This is contrasted with Web-based products that shove themselves onto a smaller screen. Bar code…
If you're like me, your computer is weighed down with way too many files, e-mails and spyware. And if you're really like me, you don't have any time to do a system purge. Short of throwing a party whose theme…
Back in September, we speculated some of the reasons why streaming audio service Pandora could be a natural fit for local advertising. Now the story unfolds, as ClickZ reports it has shown interest in doing just that. It is essentially…
