One of the most talked about presentations at last week's Marketplaces 2010 conference was MojoPages CEO Jon Carder and his breakdown of game mechanics. Characterized by Carder as "the new black," game mechanics are behind the growth of lots of…
Jordan Glazier, CEO of Eventful, mapped out the company's latest social, mobile and crowd sourcing efforts to the day-three audience here at Marketplaces 2010. The company currently has 15 million users through online, mobile and partner channels. At this scale,…
Urbanspoon, our pre-season pick for favored mobile loca app, has passed half a billion shakes (searches), according to CEO Jay Herratti during his keynote at Marketplaces 2010 today. This comes almost a year after Urbanspoon was bought by IAC and…
Google Director of Local & B2B Marketplaces Sam Sebastian today discussed the company's strategy to verticalize local ad sales and account support, while keeping the search product more of a broad horizontal experience. "We've verticalized from a sales perspective," Sebastian…
Google Director of Local & B2B Marketplaces Sam Sebastian today discussed the company's strategy to verticalize local ad sales and account support, while keeping the search product more of a broad horizontal experience. "We've verticalized from a sales perspective," Sebastian…
Parallel to expanding its sales team across the U.S., local search company BizNDex officially joins the competitive field of local iPhone apps. True to trends in mobile local search, the LocalNDex app comes with a discovery function to automatically detect…
Just six months after it launched its SP411 Twitter integration, Superpages is at it again with an offer to Tweet any coupon that businesses upload to an online profile. To do this it has created 72 city-specific Twitter accounts, which…
Lots of news coming from mobile local app provider WHERE today. Just a week after it opened up its WHERE Ads local ad network, it has launched a new Web site and officially changed its name from uLocate to WHERE.…
Six months after launching its iPhone app, Coupon giant Valpak has announced an app for the Android platform. Reaching the enterprise BlackBerry set is next on its list. The company currently delivers about 17,000 offers via mobile which is equal…
If you've been reading TechCrunch this week, you'll know (or be annoyed by repeated claims) that this year's SXSW conference will be all about location-based mobile apps. They've dubbed it the "location wars." Everyone is doing and thinking about location…
The pace of innovation in mobile is swift. We have new supposed iPhone Killers every week, and mobile app stores are bursting with new and upgraded apps. In the mobile local world, aside from the flood of social LBS apps…
In its evolving product search efforts, Google has been dabbling in "find it in store" functionality over the years. This is a challenging area involving lots of moving parts and point of sale inventory data from retailers. Krillion, NearbyNow, Milo…
In its evolving product search efforts, Google has been dabbling in "find it in store" functionality over the years. This is a challenging area involving lots of moving parts and point of sale inventory data from retailers. Krillion, NearbyNow, Milo…
Following the previous post about Facebook's potential to be a category killer in the quickly budding mobile LBS market, could Google do the same? Like Facebook, the question comes down to Google's sheer scale and installed base. It hasn't done…
Following the previous post about Facebook's potential to be a category killer in the quickly budding mobile LBS market, could Google do the same? Like Facebook, the question comes down to Google's sheer scale and installed base. It hasn't done…
This week so far has seen a few notable news bits from the quickly evolving world of mobile ad networks. ULocate announced that it will extend its location targeted ad network to a small batch of third-party publishers. Known as…
Location-based services continue to roll out left and right. TechCrunch won't stop saying this year's South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree. But with all the start-ups…
Multiplied Media has announced that its flagship Poynt mobile search application is available now for the iPhone. The app so far has planted its stake on the BlackBerry with 2 million users -- indeed the top mobile local app for…
In late January, Google launched a new pay-per-call program for mobile advertisers. It emphasized the opportunity for local advertisers that are more interested in driving phone calls than clicks (or those equally interested in both). Today it expands the program…
In all the excitement around geolocation, Google's latest move to discern local intent is a search tool that enables "nearby" filtering. This is useful during the times when a geographic modifier, like a ZIP code, is not used in a…
