ZipLocal, the independent U.S. directory publisher with more than 300 print directories, is bolstering its digital suite through the integration of VendAsta’s StepRep reputation management tool.

VendAsta’s white-label product will be available to ZipLocal’s 110,000 advertising businesses, and soon thereafter, will be opened up across the ImmersiFind local search platform that 15 other North American directory publishers participate in.

Through StepRep, ZipLocal’s SMBs (and the sales reps handling these accounts) will be able to monitor their online visibility, track comments across social networks and reviews sites, and then engage with customers directly on these platforms. With the continual fragmentation of the Web, a reputation management tool that provides a real-time analytics dashboard encompassing these diffuse platforms is becoming an essential service to local businesses.

As such, noise in the ERPM marketplace is quickly rising. Marchex, Yext Rep, YellowBot, ReachLocal, MerchantCircle and many others offer the service as part of their suite. VendAsta recently made efforts to differentiate its product by partnering with Telmetrics to integrate call-tracking intelligence into StepRep, which begins to connect online presence with offline lead generation.

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