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	<title>BIA/Kelsey - Local Media Watch &#187; Zala</title>
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		<title>Monster Offers Sets Mobile Transactions for Deal a Day</title>
		<link>http://staging.blog.biakelsey.com/index.php/2011/03/18/monster-offers-sets-mobile-transactions-for-deal-a-day/</link>
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		<pubDate>Fri, 18 Mar 2011 18:25:32 +0000</pubDate>
		<dc:creator><![CDATA[Peter Krasilovsky]]></dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online/Interactive]]></category>
		<category><![CDATA[Azure Media]]></category>
		<category><![CDATA[Monster Offers]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[Zala]]></category>

		<guid isPermaLink="false">http://blog.kelseygroup.com/?p=13406</guid>
		<description><![CDATA[<p>Mobile is playing an increasingly large role for deal a day, with some companies seeing it accounting for 20 percent to 25 percent of their traffic. But making transactions from mobile devices remains a work in progress. There is apparently&#8230;</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2011/03/18/monster-offers-sets-mobile-transactions-for-deal-a-day/">Monster Offers Sets Mobile Transactions for Deal a Day</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><img alt="" src="http://www.monsteroffers.com/images/monster_offer_logo_small.png" class="alignnone" width="91" height="67" /></p>
<p>Mobile is playing an increasingly large role for deal a day, with some companies seeing it accounting for 20 percent to 25 percent of their traffic. But making transactions from mobile devices remains a work in progress. There is apparently no <a href="http://www/paypal.com">PayPal</a> equivalent for mobile.</p>
<p>It&#8217;s an issue that <a href="http://www.monsteroffers.com">Monster Offers</a>, a  publicly traded daily deal aggregator and social media company, hopes to solve via a licensing deal with New York-based Azure Media&#8217;s <a href="http://www.myzala.com">Zala</a>, a person-to-person mobile sharing and payment solution. Zala allows users to instantly send or receive money on all the key mobile platforms. </p>
<p>The companies are promoting a prepaid credit card. The card allows users to load money, request money and send money. It is synched with user phones, ready to facilitate deal-a-day transactions and presumably other types of commerce down the road.</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2011/03/18/monster-offers-sets-mobile-transactions-for-deal-a-day/">Monster Offers Sets Mobile Transactions for Deal a Day</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
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