YP has been growing in leaps and bounds since its 2012 launch. The company, formed by the consolidation of the former AT&T Interactive and Advertising Solutions groups by private equity firm Cerberus Capital, unveiled its new corporate signage installation…
YP has made a major push in the past week to become a bigger player in search and to do more to monetize its own search traffic on YP.com, as well as its mobile apps. In the past week the…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet…
The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference "extras." Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and…
Apple has taken the crown for most profitable company in history. BIA/Kelsey Sr. Dir. of Industry Strategy & Insight Abid Chaudhry reminds us that of the 20 most profitable quarters of all time, fifteen were oil companies... the remaining five…
YP is "not your grandmother's Yellow Pages company" and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local:…
YP is "not your grandmother's Yellow Pages company" and is poised for real growth as the second largest mobile search ad company in the U.S. behind Google, said YP CMO Allison Checchi during a keynote address at Leading in Local:…
The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry's flagship event. This year's event is especially hot -- a 2 1/2 day extravaganza…
YP, a local search platform for more than 80 million people across the U.S., announced that participating GrubHub restaurant listings will be integrated across YP's flagship consumer brands, including YP.com and the YP mobile app. The integration will allow…
YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP's enormous 4,000 person sales…
The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I've been spending lots of time talking to speakers about what we'll discuss on stage -- which has mostly focused…
YP has unveiled a new version of its mybook feature on YP.com, making the tool more social by enabling users to share their mybook content with friends via email, SMS and social media. Mybook is a tool that allows users to…
The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…
The wall between national and local marketing is falling with tech-empowered consumers able to find their information wherever they want it, noted YP's EVP & GM of Digital Markets David Lebow during a keynote at Leading in Local: The National…
The convergence of 'local-local' and 'national-local' was in full swing on Day 1 of BIA/Kelsey's Leading in Local: The National Impact conference yesterday in Atlanta. AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…
One of the most common tasks users perform on AT&T Interactive's YP.com is browsing local eateries in search of a good meal. Thanks to a new partnership with NYC start-up SinglePlatform, this task becomes easier with the addition of local restaurant menus…
