Selling National Accounts for Local Targeting Travis Arthur, VP of Partner and Strategic Accounts, ReachLocal Rick Hanna, CEO, Mspark Corey O'Donnell, VP Marketing, Brand Networks, Yodle National accounts seem out of reach for many local channels. What are the…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
Court Cunningham has as good a handle as anyone on what makes small-business advertisers tick. As CEO of Yodle, Cunningham's daily challenge is figuring out how to optimally sell digital marketing solution to SMBs. It's a vexing problem that has…
The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry's flagship event. This year's event is especially hot -- a 2 1/2 day extravaganza…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
This morning Yodle announced two new features that will be added to the services it provides its clients as part of their online marketing solutions package: online reviews management and photo syndication. "Our goal is for Yodle to be the…
Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be. Yodle, a leader in local online marketing,…
Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be. Yodle, a leader in local online marketing,…
One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…
When they first launched in 2005, the independent sales channels were almost entirely about reselling search and YP ads. SMBs showed confusion over the value of these campaigns however, and it didn't help that Google (and its lower margins) dominated…
Yodle CEO Court Cunningham, in a well received presentation at SMB Digital Marketing this week in Chicago, told attendees to constantly adapt to actual conditions in the marketplace, not what the “experts” tell us. The gist of Cunnigham’s comments were…
In a reflection of the industry's ongoing interest in developing SMB promotional and loyalty services, Yodle founder Nate Stevens' venture fund announced last week that it is putting $1.7 Million into Punchey, a new mobile-oriented payments and promotions platform. The…
This week we caught up with Yodle CEO Court Cunningham to talk about how his company uses data and technology to gain insights that help improve results and drive down customer acquisition costs. Cunningham will be a featured speaker at…
This week, Yodle announced the integration of mobile-optimized websites, mobile ad bidding and distribution to its product suite. The mobile solution has already rolled out to more than 30,000 existing SMB customers. New customers can also expect to receive the…
Court Cunningham, CEO of Yodle, made news at ILM West this afternoon, announcing a three-year deal with Canada's Rogers Communicationsduring a 15-minute Q&A with BIA/Kelsey analyst Bobbi Loy Luster. Rogers is a leading communications company in Canada. Its deal…
