When we started the GOLOCAL Awards last year at our Atlanta NATIONAL show, we felt there was a real gap in awareness about the great local campaigns by national and regional brands. The diversity and quality of what was entered…
BIA/Kelsey's Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session…
BIA/Kelsey's Consumer Commerce Monitor survey reveals that online search is now the most popular channel choice for local shopping (nearly 57 percent on consumers utilize it in their buying process). The trend is further accelerating as mobile penetration and session…
Content marketing has been around a while among SMBs in analog form -- after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and…
Content marketing has been around a while among SMBs in analog form -- after all direct mail, product catalogs and brochures are all about using rich content to promote a business and drive sales. The growth of the Internet, and…
One of the most promising concepts in local are “Write Once, Publish Everywhere” platforms for SMBs. With local businesses needing to communicate more and more deals, new features and special events to their customers, it makes sense to get them…
Our audience might be upset that Jed’s Burgers, a fictitious business set up for the Yext PowerListings demo isn’t real. What may be more upsetting is the fact that 20 percent of local searches will return the wrong information. Lerman…
If you're a publisher, Yext CEO Howard Lerman wants to share his plumbing with you. Not literally, but in the "presence product" marketplace, where Yext will soon open up its Tags platform to enable participating publishers to create their own…
As my colleague Jed Williams has previously written, Yext’s Tags initiative is a big one, going up against Google Places with a broad (and "open") network of 20 participating Internet Yellow Pages and online directory sites, including AOL’s MapQuest and…
The reputation management space will be yet another hot topic at DMS ’10 next week. It's garnered a lot of press and new competitors in the past year, and as BIA/Kelsey anticipates this area to grow to roughly $3.1B in…
The line up of speakers for Directional Media Strategies 2010 has been shaping up nicely. We have a full slate of "headliners" who will either give full presentations or sit in the proverbial hot seat for a 20-minute interview by…
