Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the caller's…
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers…
Truvo USA, the holding company that owns the European directory publisher Truvo, has filed for bankruptcy protection, with plans to hand over the company to its senior creditors. Truvo's European-based operating companies did not file for bankruptcy protection. Truvo operates…
The Austrian mobile app developer Adafix has partnered with Lokaldelen, European Directories' Swedish operation, to launch a mobile caller ID recognition app. The new application enables the publisher to suggest alternate merchants if a caller fails to connect with their…
In case you didn't see these, here are links to some of the more important posts from the past week on our Global Yellow Pages blog. Be sure to submit your e-mail address to "Subscribe to Our Blog." You will…
As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…
As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…
Philadelphia-based online directory platform provider 7 Mainstreet has added a new independent publisher to its roster of partners. The company announced recently that Austin, Texas, based Southwest Business Directories to its client roster. 7 Mainstreet now powers Southwest's online directory,…
The Nordic directory and search company Eniro has signed a deal with Amdocs to use its digital advertising system to help power its expanding online advertising network. According to Amdocs, the key elements of the deal are: Eniro selected Amdocs…
SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read…
Canada's Yellow Pages Group announced today that print residential White Pages directories are now being distributed on a by-request-only basis in its largest urban markets -- Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa-Gatineau and Quebec City. This move does not affect…
Truvo revealed in its first-quarter earnings report that in March it agreed to divest its Romanian operation to the German company People Holding GmbH for 1 euro, essentially giving the operation away free of debt in order to get it…
For the past six months or so, Mark Canon, Yell's head of online, has been looking to either buy or partner his company's way into the recommendations and reviews space. As he put it, "At the center, our business is…
Yell Group's longtime CEO, John Condron, and CFO John Davis are planning to leave the company. Condron will retire in May 2011, while Davis plans to leave as soon as a successor is in place. The announcements weren't well received…
We've just posted the agenda for Directional Media Strategies 2010, our annual event focused on the global Yellow Pages industry. The event kicks off in Dallas on Sept. 14. The event's theme is "Yellow Pages and Beyond." To us, this…
U.K. directory publisher Yell is launching an overall redesign to its online directory today that follows the trend of building an immersive online Yellow Pages experience. The new site includes 3-D maps and street cam. Working with partners C3 and…
Regional press reports suggest that Yellow Pages Group New Zealand may be up for sale. The company was scooped up by private equity buyers (CCMP Capital Asia and Ontario Teachers’ Pension Plan) in March 2007 for more than NZ$2 billion.…
For the past few years, the U.S. Yellow Pages industry has been playing a nationwide version of the arcade game "whack a mole" -- beating down one opt-in or opt-out legislative initiative after another with a metaphoric sledgehammer. For the…
Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites…
