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Anderson Joins Yell to Boost Business Strategy And Digital Sales

  • January 5, 2012
  • Elise Simmons
  • Online/Interactive, Yellow Pages

We reported at the end of the year that Yell is moving in a new strategic direction. This week, the Yellow Pages publisher announced the appointment of Matt Anderson as its new chief strategy and business development officer. Anderson has…

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Yell Gets a Boost From Lender Deal

  • December 19, 2011
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Heavily leveraged Yell Group has earned some breathing room from a deal with its lenders announced yesterday. Yell announced that it has reached terms with the "overwhelming majority of lenders" to increase the headroom on its debt. Without such concessions, Yell…

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Yell Goes in Deep With Microsoft

  • July 12, 2011
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

Following on its announcement yesterday that it had acquired the U.S.-based e-commerce firm Znode, Yell Group has unveiled a new alliance with Microsoft to sell the software giant's cloud-based services to its U.K. customers. The services Yell will offer will…

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Yell Acquires Znode for New E-Commerce Platform

  • July 11, 2011
  • Elise Simmons
  • Mobile, Online/Interactive, Social, Yellow Pages, European

Yell announced today that it acquired Znode, an e-commere software development company in a deal valued at $19 million. Znode will be incorporated into Yell Group as part of its new consumer division, Yell Connect. Znode's technology will serve as…

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Speculation Surrounds Yell Shares Hike

  • September 2, 2010
  • Charles Laughlin
  • Financial Results, Yellow Pages

The U.K. directory publisher Yell's stock had its best day of trading in months, leading to speculation that the company might be a takeover target. Another report suggests the increase may not be the result of a takeover bid, but…

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Global Yellow Pages News Roundup

  • August 13, 2010
  • Jed Williams
  • Online/Interactive, Yellow Pages

Here is a summary of recent, noteworthy developments in the global Yellow Pages space: Following an industry trend, U.K.-based Yell has begun distribution of a truncated Yellow Pages directory in a three-pronged effort to save paper, reduce waste and meet…

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Yell Launches Targeted Facebook Ads

  • August 2, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

The U.K.-based publisher Yell today announced it offers advertisers the ability to run targeted ads on Facebook as part of its NetReach ad syndication product, which features about 70 U.K. sites. Facebook is a significant addition to the network, with…

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Global Yellow Pages News Roundup

  • July 30, 2010
  • Charles Laughlin
  • Forecasts, Yellow Pages

Here are some recent items of note that we've come across in the Global Yellow Pages space: BIA/Kelsey has released its Global Yellow Pages forecast, which calls for continued declines in print, offset largely by digital growth boosted by an expanding…

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Yell Acquires Trusted Places, Opens Lab

  • May 20, 2010
  • Charles Laughlin
  • Online/Interactive

For the past six months or so, Mark Canon, Yell's head of online, has been looking to either buy or partner his company's way into the recommendations and reviews space. As he put it, "At the center, our business is…

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Leadership Change in Store at Yell Group

  • May 18, 2010
  • Charles Laughlin
  • Online/Interactive

Yell Group's longtime CEO, John Condron, and CFO John Davis are planning to leave the company. Condron will retire in May 2011, while Davis plans to leave as soon as a successor is in place. The announcements weren't well received…

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