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Cool Twitter Event: WineTwit’s ‘Virtual Tasting’

  • July 27, 2011
  • Peter Krasilovsky
  • Mobile, Social

Businesses do really well online when they create “events” -- as local promotion companies ranging from Zvents to Active.com have discovered. Home Depot has classes. Those are events. Brew pubs have free samples. Those are events, too. And so are…

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BIA/Kelsey’s Parade of Verticals: ‘WineTwits’

  • December 16, 2009
  • Peter Krasilovsky
  • Online/Interactive, Shopping, online, Social, Verticals

Verticals that can engage certain demographics on a socio/geo basis and drive loyalty and conversion are the basis of our Marketplaces research program.  A new one that has caught our eye is WineTwits from HappyHours.com founder Steve Gilberg.  Three years…

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