The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion enterprise that has, along with AutoTrader.com, helped define all the best practices of working with the world’s most aggressive national and local marketers (the car manufacturers and car dealers.)

Also added: key brands defining the best in vertical marketing. Dental One Partners, VCA (Animal Hospitals) and Service Experts Heating and Air Conditioning have now been added to a lineup that also includes leaders from Brooks Brothers, UniGroup (United Van Lines), Rooms to Go, All My Sons Moving & Storage, El Pollo Loco, U-Haul International, Nestle TollHouse Cafe, and The Susan G. Komen Foundation.

Announced earlier: keynotes from Google’s Brendon Kraham; Facebook’s Jon Czaja; Bizhive’s Dave Walker, Kenshoo’s Aaron Goldman, Geary LSF’s Karen Traversi Kovaleski and The Weather Co’s Ryan Davis. There are also key sessions with thought leaders such as YP’s Melissa Burghardt, The Washington Post Co’s Ethan Selzer; The Dallas Morning News’ Grant Moise; Meredith Corp’s Pam Taylor; and TvB’s Steve Lanzano.

The program also marks the debut of key new BIA/Kelsey data on franchise marketing from our Local Commerce Monitor survey. And last but not least, we’ll be doing Dallas right, with two Best of Dallas receptions; a “Before the Bell” Dallas Innovator Breakfast at the Addison Treehouse sponsored by Speakeasy; Two social breakouts, including National DEMOs and Drinks and Women Leading in Local; and an After Hours Country Casino sponsored by Local Site Submit and Moon Valley Software.

Check out the full, 2 1/2 day agenda. You may register here.

Cars.com visionary Mitch Golub is set for BIA/Kelsey National

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The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion enterprise that has, along with AutoTrader.com, helped define all the best practices of working with the world’s most aggressive national and local marketers (the car manufacturers and car dealers.)

Also added: key brands defining the best in vertical marketing. Dental One Partners, VCA (Animal Hospitals) and Service Experts Heating and Air Conditioning have now been added to a lineup that also includes leaders from Brooks Brothers, UniGroup (United Van Lines), Rooms to Go, All My Sons Moving & Storage, El Pollo Loco, U-Haul International, Nestle TollHouse Cafe, and The Susan G. Komen Foundation.

Announced earlier: keynotes from Google’s Brendon Kraham; Facebook’s Jon Czaja; Bizhive?s Dave Walker, Kenshoo’s Aaron Goldman, Geary LSF’s Karen Traversi Kovaleski and The Weather Co’s Ryan Davis. There are also key sessions with thought leaders such as YP’s Melissa Burghardt, The Washington Post Co’s Ethan Selzer; The Dallas Morning News’ Grant Moise; Meredith Corp’s Pam Taylor; and TvB’s Steve Lanzano.

The program also marks the debut of key new BIA/Kelsey data on franchise marketing from our Local Commerce Monitor survey. And last but not least, we’ll be doing Dallas right, with two Best of Dallas receptions; a “Before the Bell” Dallas Innovator Breakfast at the Addison Treehouse sponsored by Speakeasy; Two social breakouts, including National DEMOs and Drinks and Women Leading in Local; and an After Hours Country Casino sponsored by Local Site Submit and Moon Valley Software.

Check out the full, 2 1/2 day agenda. You may register here.

Cars.com visionary Mitch Golub is set for BIA/Kelsey National

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The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018.

More than 40 speakers are now slated to join the National program which is being co-chaired by Third Act Marketing CEO Gregg Stewart, our longtime go-to expert for national-local advertising. The event also features The GoLocal Awards, honoring the best in national brand marketing targeting local users; a Before the Bell Innovation Tour at the Dallas Entrepreneur Center’s Treehouse, which is sponsored by Speakeasy; a special edition of Demos and Drinks, showcasing some of the industry coolest technology; a Women Leading in Local session, featuring Happening’s Angela Giovine and Tina Paprone; and special evening events to be announced.

Key speakers just announced include Google‘s Brendon Kraham, Director, Mobile Global Sales and Strategy; Pricewaterhouse Coopers‘ Daniel Eckert, Managing Director, Emerging Tech; YP‘s Melissa Burkhardt, VP, Search and Yield; Valpak President Michael Vivio; The Weather Co‘s Ryan Davis, VP, Local Platform; TvB‘s Steve Lanzano, President and CEO; Mediavest‘s Jason Dailey, SVP; Operative‘s Lorne Brown, CEO; and longtime industry leaders Robyn Rose and Warren Kay.

These industry leaders join previously announced industry leaders including keynotes from Facebook‘s Jon Czaja, Director, Small Business (North America); Geary LSF’s Karen Kovaleski, President and CEO; BizHive’s Dave Walker, Chairman; and Kenshoo’s Aaron Goldman, CMO. Other speakers include Grant Moise, SVP, Niche Markets, The Dallas Morning News; Ethan Selzer, VP, Retail and Regional Advertising, The Washington Post; Rick Hanna, CEO, Mspark; Travis Arthur, VP, ReachLocal; Corey O’Donnell, VP, Brand Management, Yodle; and C. Lee Smith, CEO, Sales Development Strategies (AdMall.)

Brand leaders joining us include El Pollo Loco’s Mark Belanger; Chick Fil-A agency rep Rod Ulrich (Richards Group); U-Haul’s Elnora Cunningham; Brooks Brothers’ Mike Walker; United Van Lines’ Keith Dailey (UniGroup); ServiceMaster’s Philipp von Holtzendorff-Fehling, VP and CMO; Rooms to Go’s Rob Crigler, VP, Digital Marketing; and All My Sons Moving & Storage’s Ormondo Gomez, CFO.

Tech and Agency leaders on the podium will include Advice Interactive Group’s Bernadette Coleman, CEO; Speakeasy’s Mike Orren, CEO; Where2GetIt’s Manish Patel, CEO; LocalBizNow’s Todd Webber, CEO; Simpli.fi’s Frost Prioleau, CEO; Location3 Media’s Andrew Beckman, CEO; MomentFeed’s Robert Blatt, CEO; Placeable’s Ari Kaufman, CEO; and SOCi’s Afif Khoury, CEO.

Will we see you in Dallas? You may register here.

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Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey’s Leading in Local: The National Impact conference in Atlanta.

We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big media brands will have for national brands looking to localize their marketing efforts. One element that stands out is media brands’ ability to generate compelling local content.

“National marketers have become very enamored with this notion of of native or content advertising,” Ducey said. “If you can get content that is sourced locally and targeted to a local venue, that is very engaging from a consumer perspective.”

Watch the video below to hear Rick talk about the role of national media brands at the conference, which takes place May 7-9 in Atlanta.

Next week we will dig deeper into big media brands, interviewing Curt Hecht, Chief Global Revenue Officer at the Weather Company, which operates The Weather Channel and weather.com. Hecht will be the Day 2 morning keynote speaker at Leading in Local: The National Impact.

BIA/Kelsey’s Mike Boland riffed on Weather.com’s local nature in a recent Local Media Watch blog post.

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Weather is an inherently localized subject according to The Weather Company’s Denise Chuddy. She and I spent lots of time talking about that on stage at our December Leading in Local conference.

This opens up all kinds of opportunities for the company (formerly The Weather Channel) to do location targeted mobile content delivery. And not only is weather inherently local, but it’s inherent in lots of product advertising (think umbrellas or soup).

This is unfolding in lots of interesting ways that are endemic to BIA/Kelsey’s upcoming Leading in Local Conference in May. The topic there is National entities that are competing at the local level and reflecting as much in their ad targeting.

The Weather Company interview came to mind today, not just because we’re gearing up for lots of similar fireside chats at the May conference, but because of two observations this morning. The Weather Company was central to both.

The first is its partnership with Songza to apply weather to the art of music discovery. This makes music yet another thing that weather relates to (think Zeppelin’s The Rain Song). It’s also conducive to Songza’s music discovery paradigm, as opposed to on-demand listening a la Spotify.

The second item jumped out at me during morning news gathering. Seen above, The Weather Company’s new banner ad further characterizes its Mobile Local push. It is a direct representation of everything in the interview below, and something we expect to continue seeing from TWC.

The video is below, and we’ll have much more where that came from in May in Atlanta. Hope to see you there.

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BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.

The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores and others will be the focus.

We’re ready with national local’s top leaders, including Weather Company Global Revenue Officer Curt Hecht; Gannett/G/O Digital SVP Mark Marinacci; Foursquare VP of Sales Rob Wilks; Living Social SVP Mitch Spolan; AutoTrader Founder Chip Perry; YP EVP & GM of Digital Markets David Lebow; ReachLocal SVP John Gould; Yodle VP Corey O’Donnell; MediaVest EVP Maribeth Papuga; and many other leading innovators.

A number of speakers will be accompanied by top brands they are working with. The list already includes marketing leaders at brands such as Scion, Two Men and a Truck, Genghis Grill, and PostNet. BIA/Kelsey is also holding The GOLOCAL Awards for brands, which will include an on stage presentation.

This isn’t your typical “local” event. It’s all new, it’s all important. And it’s all here. Register.

The post ‘National Brands, Local Marketing': BIA/Kelsey’s Spring Event is May 7-9 in Atlanta appeared first on BIA/Kelsey - Local Media Watch.

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.

The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores and others will be the focus.

We’re ready with national local’s top leaders, including Weather Company Global Revenue Officer Curt Hecht; Gannett/G/O Digital SVP Mark Marinacci; Foursquare VP of Sales Rob Wilks; Living Social SVP Mitch Spolan; AutoTrader Founder Chip Perry; YP EVP & GM of Digital Markets David Lebow; ReachLocal SVP John Gould; Yodle VP Corey O’Donnell; MediaVest EVP Maribeth Papuga; and many other leading innovators.

A number of speakers will be accompanied by top brands they are working with. The list already includes marketing leaders at brands such as Scion, Two Men and a Truck, Genghis Grill, and PostNet. BIA/Kelsey is also holding The GOLOCAL Awards for brands, which will include an on stage presentation.

This isn’t your typical “local” event. It’s all new, it’s all important. And it’s all here. Register.

The post 'National Brands, Local Marketing': BIA/Kelsey's Spring Event is May 7-9 in Atlanta appeared first on BIA/Kelsey - Local Media Watch.

Leading in Local: Interactive Local Media, BIA/Kelsey’s flagship show, is now set for San Francisco Dec. 10-12 and we couldn’t be more excited. This year’s edition hosts a totally fresh, new slate of industry leaders.

The show opens with BIA/Kelsey research and the dynamic duo of Joanne Bradford and Kara Swisher. Bradford, of course, has pushed local into new realms during her tenures with Microsoft, Yahoo and Demand Media. Now she is applying her knowledge as President of Hearst’s San Francisco Chronicle. And Swisher remains the fearless interrogator that has dominated tech journalism for over 20 years – the last eight spent as cofounder of All Things D, along with Walt Mossberg. Nobody cuts through the hype like she does.

Other top speakers represent our idea of real innovation (and real fun, too.) Startup Rising Author and former Washington Post Digital and Health Central leader Chris Schroeder lends a global perspective to what works with startups. In the same light, Intel senior researcher Lama Nachman – yes, Discovery Channel’s “Curiosity Expert” – talks about developing the next generation of mobile technologies.

Other initial speakers include DemandForce CMO Patrick Barry, talking about the next wave of one stop local platforms; Hubspot SVP Mark Roberge, going deep on sales organization effectiveness; Weather.com VP Denise Chudhy, talking why weather is the true model for national local; Five Stars CEO Victor Ho on the emergence of Transaction Marketing and Point of Sale integration; Groupon VP Sean Smyth on how Groupon leverages its millions of users in new directions; Telmetrics CEO Bill Dinan on how the new metrics are changing local; and Thumbtack CEO Marco Zappacosta on new ways to leverage directory models for leads.

Indeed, a lot of things have happened in local in 2013. The rise of collaborative consumption via AirBnB, Uber and other companies combining listings, social media and purchase capabilities might be the biggest thing to have hit the industry. As Interactive Local Media, we’re going deep on collaborative consumption with Airbnb director Joe Zadeh, Lucky Oyster CEO Matthew Berk, and two more great names that we can’t announce yet.

Other superforums will focus on mobile wallets and the rise of digital agencies. In the end, we’ll end up with 40+, hand-picked speakers.

Here’s an initial list:

Joanne Bradford, President, SF Chronicle
Kara Swisher, Co-Executive Editor, AllThingsD
Chris Schroeder, Author, Startup Rising
Victor Ho, CEO, FiveStars
Patrick Barry, CMO, DemandForce (Intuit)
Mark Roberge, SVP, Hubspot
Denise Chudhy, VP, Weather.com
Lama Nachman, Sr. Staff Researcher, Intel
Sean Smyth, VP, Partnerships, Groupon
Marco Zappacosta, CEO, Thumbtack
Joe Zadeh, Director, Airbnb
Matthew Berk, CEO, Lucky Oyster
Bill Dinan, CEO, Telmetrics

We’ve extended our Early DIscount rates through October 2. Please register here to save.

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