Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor? survey of small and medium-sized businesses. They are the…
According to BIA/Kelsey's Local Commerce Monitor, Wave 18?, 72.2% of the SMBs (small- to medium-sized businesses) surveyed* use Social Media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the…
If that headline is foreign language to you, don't feel bad. Two apps -- Meerkat and Periscope -- have taken over tech-world chatter on insider networks such as Product Hunt. Twitter just validated them further by buying Periscope for $100…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
Have you made up your mind to join hundreds of your colleagues at Leading in Local: The National Impact in Atlanta May 7-9? We're deeply excited about the event and its unique focus on leveraging the franchises, multi location outlets…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
After a short hiatus, our analyst roundtable series is back. Today we discussed Twitter's IPO, ongoing valuation and the tone it has set for going public in today's tech marketplace. Lots of buzz around Snapchat, NextDoor and others have followed…
According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked…
U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey's Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily…
In light of Twitter's upcoming IPO, slated for Thursday, BIA/Kelsey has developed its own projections of the social network's future financial performance to arrive at what we believe is a reasonable stock price and achievable fair market valuation. We've also…
Last week at SMB Digital Marketing, Russ Laraway, Senior Director, SMB at Twitter added to the marketplace chorus espousing the notion that Content Marketing is king. Many of Twitter's moves in this area are well known, as content marketing is…
To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show's pervasive theme of content marketing. Perry Evans, CEO, Closely Adam Japko, CEO, Digital Sherpa (NCI) Randy Parker, CEO, PagePart; Founder, Constant…
In a partnership with American Express, Twitter will roll out the self-serve ad platform it's been testing to 10,000 SMBs next month. It will enable SMBs to manage their marketing campaigns and budgets without sales representatives. Only SMBs that accept…
