How is Pinterest working with SMBs? How does programmatic work at the local level? How is Google shifting its proposition to resellers? What is going on behind the scenes at Amazon? Which service model has the most potential — do it with me, do it for me or do it yourself? Just a few of the questions tackled on Day 2 at Leading in Local: Interactive Local Media, here in San Francisco. Below is a sample from today’s #Leadinginlocal Twitter stream.

The dudes are coming to @Pinterest. 1/3 of all new signups are men. #leadinginlocal @indianameek @BIAKelsey

— Brandon Erlacher (@bserlacher) December 4, 2014

The current positioning: “Pinterest is a visual booking marking tool to save and share ideas” #leadinginlocal

— Abid Chaudhry (@abidc) December 4, 2014

Average pin gets ‘repinned’ on @pinterest an average of 11x. @indianameek #leadinginlocal @BIAKelsey

— Brandon Erlacher (@bserlacher) December 4, 2014

“Channel Sales is one of @google fastest growing segments” -Todd Rowe, Managing Director, Global Channel Sales #leadinginlocal @BIAKelsey

— Brandon Erlacher (@bserlacher) December 4, 2014

Google My Business is meant to be a single front door for small businesses to get involved with Google products #leadinginlocal

— Damian Rollison (@damianrollison) December 4, 2014

CardLinx is the only type of advertising that you can display online and measure the conversion in the store. -Tavares #leadinginlocal
— Brandon Erlacher (@bserlacher) December 4, 2014

.@YodleCourt says to expect larger agency partnerships next year #leadinginlocal pic.twitter.com/vVW1WTH021

— GeoMarketing (@geomarketing) December 4, 2014

Changing your scheduling system as an SMB is like changing your plumbing (Court C) #leadinginlocal #yodle

— Dan Frechtling (@ShopperMedia) December 4, 2014

“Automation has to be humanized, local and strategic.” from @manishw2gi #leadinginlocal

— Where2GetIt (@Where2GetIt) December 4, 2014

Apparently Amazon is a really tough place to work. Need to read Brad Stone’s book “The Everything Store.” Haven’t yet. #leadinginlocal

— Charles Laughlin (@claughlin2) December 4, 2014

How many service models are there really? DIY, DIFM, DIWM. Are they all different lenses on same thing? @staceysedbrook #leadinginlocal

— Abid Chaudhry (@abidc) December 4, 2014

The post At ILM 2014: Day 2 Tweetrospective appeared first on BIA/Kelsey - Local Media Watch.

Some of the core themes today on Day 1 at Leading in Local: Interactive Local Media in San Francisco were evident in the even’t robust Twitter feed. The sharing economy (and its cousin the “1099 economy”), the growth of video, the emergence of native and programmatic, and the urgency to transform were all front and center.

Here is a sample of some of the top Day 1 tweets.

Just because anyone can make a #video, doesn’t mean that they should.” #quality #SMB @brussell8898 #leadinginlocal @BIAKelsey
— Brandon Erlacher @bserlacher

Discussing how to measure the value of an #SMB video. #biakelsey conference. Great question. Important as it’s growing fast” #leadinginlocal
— Ricardo Sandoval @FreyreSandoval

Video is an accelerant or multiplier for other bundled components.” Gary Cowan, DataSphere #leadinginlocal
— Peter Krasilovsky @LocalOnliner

Question for the rest of the legacy YP world: How are you going to compete with a Google-esque revitalized YP? #leadinginlocal
— Abid Chaudhry @abidc

SMBs still need help. DIFM + DIWM is better than DIY#leadinginlocal @BIAKesley @AllisonChecchi
— Agathe Foussat @AgatheFoussat

The broad market trend is a higher % of people move to #DIFM every year.@arodtheduck @HomeDepot #leadinginlocal @BIAKelsey
— Brandon Erlacher @bserlacher

“Lead gen is a middleman, a pass thru. We do not view ourselves that way at all.” @mlz @thumbtack #leadinginlocal @BIAKelsey
— Brandon Erlacher @bserlacher

#leadinginlocal “Micro-entrepreneurs” in the 1099 economy will include babysitters, dog walkers, many niches.
— godsdog ‏@godsdog

Reality is, consumers buy same stuff week after week. You don’t buy a refrigerator via mobile.” @joeltoledano @BIAKelsey #leadinginlocal
— Brandon Erlacher @bserlacher

You can not transform your business by doing a little bit of this or a little bit of that. @ClarkGilbert #leadinginlocal @BIAKelsey
— Brandon Erlacher @bserlacher

Social Media: “Publish awesome. Bad or uninterseting content will erode audience trust” #leadinginlocal #socialmedia @BIAKesley
— Agathe Foussat @AgatheFoussat

#leadinginlocal In 3 years, “the next new thing” will be new again. People, teams with innovation skills win. Don’t get stuck w/ old ideas
— godsdog ‏@godsdog

0% is the amount of time the digital sales team thinks about traditional media. @ClarkGilbert #leadinginlocal
— Stacey Sedbrook @staceysedbrook

Only 9% of established firms ever grow again from their peak after disruption.@ClarkGilbert #leadinginlocal @BIAKelsey
— Brandon Erlacher @bserlacher

#leadinginlocal Deseret News: The print “local maximum” keeps goals focused on old media. You must be prepared to give up sales for growth.
— godsdog ‏@godsdog

If your digital revenue is still in the teens you need sales transformation” – @ClarkGilbert. #leadinginlocal
— Stacey Sedbrook @staceysedbrook

Regardless of idea, CEO must be the evangelist. If there is not a good team, not for this VC portfolio. -Hsu @BIAKelsey #leadinginlocal
— Brandon Erlacher @bserlacher

#leadinginlocal“Social is a way to get an end run around search,” William Hsu.. “It has brought discovery back into the digital world.”
— godsdog ‏@godsdog

Social Media has gone mainstream for SMB (31% uses LinkedIn as a HR department) @BIAKesley #leadinginlocal
— Agathe Foussat @AgatheFoussat

Location based advertising makes it possible to sell mobile to SMBs@staceysedbrook @BIAKelsey #leadinginlocal
— Charles Laughlin @claughlin2

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