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Conference Video: The Importance of Accurate Location Data

  • April 29, 2015
  • Mike Boland
  • BIA/Kelsey NATIONAL, Conference Video, Conferences, Mobile, Video Posts

Despite all of the excitement around location based mobile advertising, the dirty little secret is that it's tempered by the accuracy of the location signal... which is often wildly inaccurate. Following our podcast with ThinNear founder and former CEO Eli…

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BIA/Kelsey Podcast: A Conversation with Thinknear

  • May 29, 2014
  • Mike Boland
  • Analyst Roundtables, Location Targeting, Mobile, Video Posts

In all the excitement around mobile local advertising, most location based ad impressions are way off their intended target. This is according Thinknear, whose new Location Score Index, is the topic of our latest podcast interview with founder and GM…

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