More evidence emerged today that calls are the preferred local performance measurement currency. The call analytics firm Telmetrics released data showing a 160% increase in the number of online local search call programs it monitored in 2013. So what does…
The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen. Today, half of U.S. mobile searchers begin their purchase research…
Leading in Local: Interactive Local Media, BIA/Kelsey's flagship show, is now set for San Francisco Dec. 10-12 and we couldn't be more excited. This year's edition hosts a totally fresh, new slate of industry leaders. The show opens with BIA/Kelsey…
In considering mobile strategies, small businesses are focused on being found, but there are very different issues than simply searching on Google. Telmetrics' CEO Bill Dinan, speaking at ILM West in Los Angeles today, noted that small business owners all…
While pay-per-call usage is growing across all local search media channels, Telmetrics reports today that mobile advertisers and SMB programs are the real drivers of a more than three-fold growth in adoption. The call measurement solutions provider is tracking 348 percent…
Call measurement ad provider Telmetrics released its 2012 local search trends today, with a heavy focus on the role mobile is playing in local search and ad performance management. Here are Telmetrics' top four trends/predictions this year in mobile innovation:…
The Toronto-based call measurement firm Telmetrics today announced a major expansion of its business into Europe, launching its solution in 10 markets. The launch follows a six-month beta test in which Telmetrics proved out the value of its service for…
If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
