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	<title>BIA/Kelsey - Local Media Watch &#187; Switchboard</title>
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		<title>SuperMedia Debuts Relevancy-Based Search</title>
		<link>http://staging.blog.biakelsey.com/index.php/2010/03/19/supermedia-debuts-relevancy-based-search/</link>
		<comments>http://staging.blog.biakelsey.com/index.php/2010/03/19/supermedia-debuts-relevancy-based-search/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 21:38:40 +0000</pubDate>
		<dc:creator><![CDATA[Charles Laughlin]]></dc:creator>
				<category><![CDATA[Online/Interactive]]></category>
		<category><![CDATA[Yellow Pages]]></category>
		<category><![CDATA[Yellow Pages, Internet]]></category>
		<category><![CDATA[SuperMedia]]></category>
		<category><![CDATA[Switchboard]]></category>

		<guid isPermaLink="false">http://blog.kelseygroup.com/?p=6258</guid>
		<description><![CDATA[<p>Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you&#8217;ll notice that search results are presented differently from before. Now, Switchboard&#8217;s top results based on relevancy are plotted on a map (this&#8230;</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2010/03/19/supermedia-debuts-relevancy-based-search/">SuperMedia Debuts Relevancy-Based Search</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p>Quietly, SuperMedia is rolling out a new approach to online search. If you look on <a href="http://www.switchboard.com/"> Switchboard.com</a> today, you&#8217;ll notice that search results are presented differently from before. Now, Switchboard&#8217;s top results based on relevancy are plotted on a map (this might look familiar), with the remaining results pushed further down the page.</p>
<p>This represents the beginning of a shift from inclusion-based results to relevancy results across SuperMedia&#8217;s properties.</p>
<p>SuperMedia&#8217;s Robyn Rose told us earlier this week that Switchboard and <a href="http://www.localsearch.com/" target="_blank">LocalSearch.com</a> often act as test beds for the <a href="http://www.superpages.com" target="_blank"> SuperPages</a> IYP mothership, so we won&#8217;t see SuperMedia switch over to relevancy until any kinks are worked out on the secondary properties. Rose didn&#8217;t commit to a timetable for launching the new approach on SuperPages.</p>
<p><strong>Here is how results used to look.</strong></p>
<p><img class="alignleft size-full wp-image-6266" title="Switchboard.OLD" src="http://blog.kelseygroup.com/wp-content/uploads/Switchboard.OLD_1.JPG" alt="Switchboard.OLD" width="752" height="491" /></p>
<p><strong>And here is how they appear now.</strong></p>
<p><img class="alignleft size-full wp-image-6270" title="ScreenHunter_07 Mar. 19 16.35" src="http://blog.kelseygroup.com/wp-content/uploads/ScreenHunter_07-Mar.-19-16.35.jpg" alt="ScreenHunter_07 Mar. 19 16.35" width="728" height="579" /></p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2010/03/19/supermedia-debuts-relevancy-based-search/">SuperMedia Debuts Relevancy-Based Search</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
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