Swipely Archives - BIA/Kelsey - Local Media Watch

SFSW: Taking on Punch Cards With Loyalty Marketing

June 6, 2012
Peter Krasilovsky
Conferences, Coupons/Deals

Loyalty and engagement programs are now flooding the local ecosystem. They see themselves as the next step up from daily deals. At the same time, they hope to be more effective than "buy 10 get one free punch cards," according…

April 11, 2012
Peter Krasilovsky
Coupons/Deals, Funding, Social

One of the big bets in 2012 is that merchants will transition from one-time deals to loyalty efforts that keep bringing customers back. Swipely is one of the more ambitious efforts in a loosely defined space that also includes players…

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