social media ROI Archives - BIA/Kelsey

Nearly 3/4 of SMBs in the U.S. Use Social Media to Promote Their Business

November 19, 2013
Suzanne Ackley
Local Commerce Monitor, SMBs, Social

According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked…

February 8, 2011
Jed Williams
Facebook, Online/Interactive, Social

There are gobs of research supporting social media's evolution into a mainstream marketing vehicle for businesses of all sizes. BIA/Kelsey's Local Commerce Monitor Wave 14, for example, found that 48 percent of SMBs already operate a Facebook page. However, there's…

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