It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is "could the deal possibly…
The "Making Sense of Mobile Advertising for SMBs" panel at SMB Digital Marketing 2012 was aptly named, as the mobile needs of small businesses vary widely by category and level of sophistication, among other dynamics. Dick Larkin (VP, American Marketing…
As BIA/Kelsey's Mike Boland has detailed, Fanminder's mobile coupon platform is notable for both its simplicity of use and economical price, hallmarks that should resonate with SMBs looking to utilize mobile messaging. Fanminder's latest release, Fanminder Offers, builds off this…
Carey Bunks (group VP of mobile, European Directories), Mathias Schroeder (cofounder, Adaffix), Matt Myers (CMO, Shooger) and Ivan Braiker (CEO, Hipcricket) each offer distinct advertising products for SMBs in the mobile space. They are united, however, by a shared…
National retailers are increasingly looking to get their local stores into local Web sites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally owned…
National retailers are increasingly looking to get their local stores into local Web sites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally owned…
Lisa Bishop at Gray Television took a few contrarian views when discussing mobile strategies, during an afternoon DSB session on “New Ad Revenues for New Times.” Taking issue with the app craze we’ve seen dominating the media world over the…
The dial continues to be turned up on location based mobile marketing. While usage evolves and creates monetization opportunities, advertiser interest grows from secular and cyclical shifts. The latter will continue to improve as we emerge from recession. As for…
