Most of the money spent on mobile ads is from brand advertisers and agencies. And the targeting methods they use, via ad networks, are mostly borrowed from the online tactics they know best. This involves branding and some direct response,…
ReachLocal’s S1 filing to raise $100 million includes valuable details about the company. With grosses of $146.7 million for the first nine months of 2009, and operations in the U.S., Canada, the U.K. and Australia, the local search and display…
This has been the year for new sites that combine service directories and social features such as ratings and reviews. Earlier this year, we saw sites such as RedBeacon, HelpHive and others launch. Depending on definitions, earlier entrants include Citysearch,…
