SMBs Archives - Page 2 of 3 - BIA/Kelsey - Local Media Watch

(703) 818-2425 info@biakelsey.com

Content Marketing in the Age of Mobile/Local/Social

September 24, 2013
Mike Boland
Content marketing, Mobile, SMBs

One theme that emerged at BIA/Kelsey’s recent SMB Digital Marketing conference was the emergence of content marketing for local merchants. This was kicked off in a session by Jed Williams and popped up a few more times.

As a retrospective on some of those themes and a look at their future implications, my Street Fight column this month unpacks it further. As a bonus, I even found a way to incorporate Twerking, speaking of trend analysis.

The column came out yesterday and an excerpt is after the jump, with the full article available here. We’ll continue to keep a close eye on this topic (but likely not Twerking).

SMB Digital Marketing Conference: Content Marketing isn’t King (Yet)

September 13, 2013
Mike Boland
BIA/Kelsey SMB, Conferences, Content marketing, Mobile, Online/Interactive, SMBs

To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show's pervasive theme of content marketing. Perry Evans, CEO, Closely Adam Japko, CEO, Digital Sherpa (NCI) Randy Parker, CEO, PagePart; Founder, Constant…

SMB Digital Marketing: Best Practices for Lead Generation Detailed

September 12, 2013
Mark Fratrik
BIA/Kelsey SMB, lead generation, Local Marketing, Mobile, Online/Interactive, Sales Best Practices, Social

Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier…

SMB Digital Marketing: First Ever Women Only Session at BIA/Kelsey Conference

Connect With Women LEADING IN LOCAL Last night in Austin was the first ever Women only session at a BIA/Kelsey Conference. This was the inauguration of a new focus on women in technology that will be part of conferences going…

SMB Digital Marketing Conference: ReachLocal’s Nathan Hanks

September 11, 2013
Charles Laughlin
BIA/Kelsey SMB, Conferences, Online/Interactive

A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, "In ten years, this conference will be all about software and…

Media Ad View Plus Shows that Retailers Still See Value in Direct Mail

July 30, 2013
Suzanne Ackley
Forecasts, Media Ad View Plus, Traditional Media, Verticals

According to BIA/Kelsey’s Media Ad View Plus more than 43 percent, or $10.7 billion, of retail advertising dollars went to direct mail in 2012. That $10.7 billion represents 30 percent of direct mail’s total ad spending. Furthermore, BIA/Kelsey doesn't expect…

As SMBs Struggle with Social Media ROI, Manta Expands Its Role

May 13, 2013
Jed Williams
Facebook, SMBs, Social

Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta's recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out…

Amex’s Latest SMB Initiative: Display (Self-Serve & Simple)

May 17, 2011
Jed Williams
Advertising Networks, Display Advertising, Online/Interactive, SMBs

Over the past year, American Express has embarked on a series of initiatives centered on digital advertising intelligence for SMBs. These include SearchManager (via Clickable) for SEM and multiple social media experiments with Facebook and Foursquare. Now, its small business-focused…

ILM:10: The Big Opportunity in Local Sales

December 10, 2010
Charles Laughlin
Ad Sales, Conferences, SMBs, Yellow Pages

The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales?…

ILM:10: In SMB Verification We Trust

Panelists on the Home and Trade Revolution panel this afternoon echoed the sentiments BIA/Kelsey CEO Neal Polachek expressed during his opening presentation yesterday about the importance of trust. Increasingly, this level of trust is achieved through the process of service…

ILM:10: Trust Will Separate Success From Failure Across Local, Social Space

The headlines about 2011 being "the year of local" are everywhere, and as the curtain lifted on ILM:10 (with a record 600+ local-focused attendees filling the master ballroom), BIA/Kelsey President Neal Polachek encouraged the audience that as more media ad spend tilts…

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company cofounded in 2006…

Amex Teams With Facebook in Major SMB Promotion

American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social…

SES Chicago: New Rules for Local Search

October 20, 2010
Charles Laughlin
SEM, Yellow Pages

I sat in on a breakout session this morning at SES Chicago entitled "Local 2.0: The Evolution of Local Search." Gregg Stewart from TMP division 15miles moderated, with two local SEO experts presenting, David Rodecker or Relevant Ads and Curtis R.…

WebVisible’s Enhanced Services Target SMB Call Tracking

August 20, 2010
Jed Williams
Ad Sales, Call Monetization, Location Targeting, Mapping, Online/Interactive

As the demand for dependable call-tracking tools intensifies in the SMB marketplace, WebVisible -- the Irvine, California-based local online marketing provider -- has unveiled upgrades to its portfolio of services to enable more focused ad geotargeting and greater call-tracking capabilities for businesses.…

SuperMedia, MerchantCircle Looking for Answers

April 13, 2010
Charles Laughlin
Online/Interactive, Verticals, Yellow Pages

Today brings two meaningful announcements in the answers space from SuperMedia and MerchantCircle. Answers is an area that seems to be getting more attention as a way for local merchants to differentiate themselves online and for local online media sites…

McClatchy Teams With WebVisible to Target SMBs in 29 Markets

McClatchy Co., the third-largest newspaper entity with 30 newspapers in 29 markets, including The Miami Herald and The Sacramento Bee, will aggressively target SMBs in each of its markets via an extended deal with WebVisible. The deal, per release, “will…

Bringing Social to Local: A Conversation With 7Mainstreet

Philadelphia-based 7Mainstreet cofounder Andy Leff got the idea for his company about four years ago while driving to the grocery store. "I was listening to something on the radio about the success MySpace was having with helping rock bands promote…

ReachLocal Adds Presence and Reputation Management Via SMBLive

March 1, 2010
Peter Krasilovsky
Ad Sales, Mergers & Acquisitions, Paid Search, SMBs

As it readies its expected public offering, ReachLocal is branching out beyond its roots as a third-party SMB reseller for Google and others. First, it started selling display. Now it is set to offer improved search optimization, digital presence and…

R.H. Donnelley No More; Enter Dex One

February 1, 2010
Charles Laughlin
Financial Results, Funding, Online/Interactive, RH Donnelley, Yellow Pages, Print

Less than a month after its peer company Idearc Media emerged from bankruptcy with a new name (SuperMedia) and a new lease on life, R.H. Donnelley has done the same thing. Freshly out of bankruptcy and US$6 billion lighter on…

1
2
3