One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey's Leading in Local: Interactive Local Media event at San…
BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There's one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe. To…
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…
SMBs are increasingly aware of two themes - often related - that are core to their future business growth: 1) consumers expect to discover and interact with them on mobile platforms; 2) existing customers directly impact profitability; retaining and delighting…
SMBs are increasingly aware of two themes - often related - that are core to their future business growth: 1) consumers expect to discover and interact with them on mobile platforms; 2) existing customers directly impact profitability; retaining and delighting…
SMBs now have about 76 million reasons to get their social and e-commerce strategy married. Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…
SMBs that use video advertising have bigger ad budgets, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to engage and interact with their customers.…
On yesterday's Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she's made repeatedly, "SMBs are the holy grail of online advertising and a segment that I've been particularly focused on throughout my career." She then noted that Facebook…
Square's million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey's survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile…
Innovation is a buzz word high on the radar of every technology company, and that includes those in the local online ecosystem. Constant Contact has a dedicated 15-member team working to foster innovation internally and is now expanding its initiative…
The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio…
A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer…
SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data…
One of the underlying themes at BIA/Kelsey's recent SMB Digital Marketing conference was extending beyond marketing services for SMBs. This includes operational tools that address their pain points and "lock-in" deeper (read: higher retention) relationships. This is something we've covered several…
The first of our Local Commerce Monitor United Kingdom™ (LCM UK), Wave 2 reports is being released exclusively to our clients today, highlighting our key findings. In it, BIA/Kelsey surveys 300 small and medium-sized businesses (SMBs) in the United Kingdom…
Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific…
