This morning at SMB Digital Marketing, BIA/Kelsey Chief Economist Mark Fratrik and VP of Business Development Steve Passwaiter walked through a view of the U.S. local media marketplace, and offered a sample of BIA/Kelsey's Media Ad View Plus, a…
Connect With Women LEADING IN LOCAL Last night in Austin was the first ever Women only session at a BIA/Kelsey Conference. This was the inauguration of a new focus on women in technology that will be part of conferences going…
Amidst all the talk at SMB Digital about marketing solutions for SMBs, we also had a chance to hear from several leading edge SMBs themselves. Several Yelp customers agreed to talk at the conference on Day 1, where they were…
Top insights into franchise marketing were provided today at SMB Digital Marketing, courtesy of Hunter Rose, owner of three Ben & Jerry's Scoop Stores, and longtime local executive and consultant Robyn Rose. Hunter Rose, a former Gartner analyst, is also…
A central theme emerged this morning at SMB Digital Marketing. It began in the Focus on Profits session, where former BIA/Kelsey analyst and current Yellowbot CEO Matt Booth declared, "In ten years, this conference will be all about software and…
Transaction marketing leads to a new level of revenue and engagement, according to LevelUp CEO Seth Priebatsch, who keynoted today at Leading in Local: SMB Digital Marketing Priebatsch has based LevelUp's success on driving more loyalty transactions, using lower Interchange…
Today at SMB Digital Marketing, BIA/Kelsey Entrepreneur in Residence Warren Kay led a panel of heavy hitters to bat around operational and financial strategies for local media companies and early stage startups. Matt Booth, CEO, YellowBot Mike Dodd, Partner, Austin…
We’re all ready for the next big turning point in local: and to us, it all begins and ends with the SMB market. Just this week, Facebook announced its one millionth SMB advertiser. We’ll be diving deep into digital marketing…
Among the many headlines that emerged from SMB Digital Marketing 2012 (CRM, digital loyalty, performance marketing), one that caught the attention of most in the room was the research return that social ROI is shifting dramatically toward customer acquisition. In…
Yodle CEO Court Cunningham, in a well received presentation at SMB Digital Marketing this week in Chicago, told attendees to constantly adapt to actual conditions in the marketplace, not what the “experts” tell us. The gist of Cunnigham’s comments were…
The "Making Sense of Mobile Advertising for SMBs" panel at SMB Digital Marketing 2012 was aptly named, as the mobile needs of small businesses vary widely by category and level of sophistication, among other dynamics. Dick Larkin (VP, American Marketing…
The success of the deals space and emergence of big data has opened the door to transactional marketing that drives new revenue for businesses. Key revenue streams are emerging such as monthly/annual fees, commissions for loyalty business, bounties for new…
While SEO may still have a somewhat murky reputation (many still don't know what it is), the fact is SEO is now a big business that will only get bigger, and it drives very strong ROI for small businesses, with…
DemandForce's CMO Patrick Barry suggested during his keynote address at SMB Digital Marketing in Chicago today that Intuits $434 Million acquisition of his company last year might be meant to connect every small business to any consumer via a single…
We're putting the final flourishes on our SMB Digital Marketing conference Sept. 17-19 in Chicago, and they are big ones: top SMB decision makers for Google and Facebook, plus Entertainment.com CEO Dean DeBiase. These headliners are being added to 37+…
The SMB Digital Marketing conference in Chicago Sept. 17-19 is truly shaping up to be a cutting-edge event. This week, we've added a number of top speakers to program that already includes such featured speakers as Alfred Mockett, CEO, Dex…
On last week's Q2 earnings call, local online marketing firm ReachLocal emphasized how its international expansion will fuel its growth. Plus the company offered a glimpse into its efforts to expand into smaller U.S. markets via telesales. ReachLocal has long been among the…
Our inaugural SMB Digital Marketing event keeps building and building. We’re being welcomed to Chicago for the Sept. 17-19 event by Mayor Rahm Emanuel, and have already announced key speakers, including Dex One CEO Alfred Mockett, Constant Contact CEO Gail…
We never get tired of saying it: SMBs represent the biggest marketing segment and the greatest opportunity in the local arena. We’ve watched the Yellow Pages evolve quickly to reflect this reality; and everyone else joining in: Groupon, Google, Facebook…
