BIA/Kelsey - Local Media Watch » SLM webinar http://staging.blog.biakelsey.com LOCAL MEDIA WATCH. The Nexus of All Things Local Fri, 05 Jun 2015 19:41:29 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.39 Answering Your Webinar Questions: Building a Social Engagement Strategy http://staging.blog.biakelsey.com/index.php/2011/03/01/answering-your-webinar-questions-building-a-social-engagement-strategy/ http://staging.blog.biakelsey.com/index.php/2011/03/01/answering-your-webinar-questions-building-a-social-engagement-strategy/#comments Tue, 01 Mar 2011 18:52:23 +0000 http://blog.kelseygroup.com/?p=12446 As promised, over the next few days, we will address your questions from last week’s Social Local Media launch webinar. Among the topics we’ll tackle: how traditional media can effectively participate, the growing role of social in search, the validity…

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]]> As promised, over the next few days, we will address your questions from last week’s Social Local Media launch webinar. Among the topics we’ll tackle: how traditional media can effectively participate, the growing role of social in search, the validity of data supporting the migration of advertising and marketing dollars to social networks, and mobile-social synergies. Today, we begin with social engagement strategies that motivate consumers to interact with your content.

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