Australia's leading telecom Telstra has sold off 70 percent of its directories unit Sensis to a U.S. based private equity firm for A$454 million, which works out to a valuation of A$649 million (US$591 million). There was speculation in the…
The Australian telecom Telstra announced yesterday that Bruce Akhurst, CEO of its Sensis directories unit, has resigned. Akhurst had once been seen as a rising start at Telstra, but his failure to complete the transformation of Sensis from a traditional…
Sensis Digital Media will create a new ad business by joining forces with the Telstra and BigPond classifieds in the Media Application and User Expreience Group (MAX). Starting July 1, the merged businesses will have access to more than 9…
Sensis, in association with the Australian Interactive Media Industry Association (AIMIA), commissioned research into how Australian people and businesses are using social media. The Sensis Social Media Report contains survey results from 803 Australian consumers and 1,944 businesses. Sweeney Research…
Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…
The Australian directories company Sensis has released its full 2010 financial year results (ending June 30) and the results show the company is resilient, though print revenues are clearly coming under increasing pressure. The company generated A$2.1 billion in revenue…
Last week the Australian directory publisher Sensis released its half-year financial results, ended Dec. 31, 2009, which showed pretty strong resilience but nonetheless a meaningful decline in print revenues. For the half-year period, combined print and online Yellow Pages results…
Following a significant court decision, Yellow and White Pages content is not entitled to copyright protection in Australia. Assuming the case is upheld, any entity can legally copy the content from a Sensis directory, even to build a competitive local…
