We spoke with SaleLocator cofounder Michael Falkson, who said the company is looking to partner with local content websites, including news and Yellow Pages sites. Earlier this month, SaleLocator launched a shopping list feature with multi-point directions that allows users to add a sale to a personal shopping list and the ability to organize all sales until they expire.

SaleLocator competitors include other retail-focused sites like ShopLocal and Wishpond. Falkson said what sets SaleLocator apart is the sales info for its broad range of 600 to 1,000 retail outlets. In addition, Falkson said the SaleLocator API may benefit more broader stroke local ad sites like Local.com.

Open APIs are becoming increasingly common in the online local search space, with Canada’s Yellow API and similar efforts from Citygrid, AT&T interactive and others.

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