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	<title>BIA/Kelsey - Local Media Watch &#187; Rewarder</title>
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		<title>eBay Gets Into Wanted Ads Via Rewarder</title>
		<link>http://staging.blog.biakelsey.com/index.php/2014/04/22/ebay-gets-into-wanted-ads-via-rewarder/</link>
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		<pubDate>Tue, 22 Apr 2014 20:44:35 +0000</pubDate>
		<dc:creator><![CDATA[Peter Krasilovsky]]></dc:creator>
				<category><![CDATA[Classifieds]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[eBay Classifieds]]></category>
		<category><![CDATA[Rewarder]]></category>

		<guid isPermaLink="false">http://blog.biakelsey.com/?p=30280</guid>
		<description><![CDATA[<p>image: Crowdsourcing.org eBay generally focuses on helping things get sold. But it has never had a &#8220;wanted&#8221; section. Now it has tipped its toes into &#8220;wanted&#8221; via a new partnership between eBay Classifieds and Rewarder. Rewarder, a San Francisco-based expert&#8230;</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2014/04/22/ebay-gets-into-wanted-ads-via-rewarder/">eBay Gets Into Wanted Ads Via Rewarder</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone" alt="" src="http://www.crowdsourcing.org/images/resized//editorial_31138_780x0_proportion.jpg?1395951265" width="780" height="370" /><br />
<em>image: Crowdsourcing.org</em></p>
<p><a href="http://www.ebay.com">eBay</a> generally focuses on helping things get sold. But it has never had a &#8220;wanted&#8221; section. Now it has tipped its toes into &#8220;wanted&#8221; via a new partnership between eBay Classifieds and <a href="http://www.rewarder.com">Rewarder</a>.</p>
<p>Rewarder, a San Francisco-based expert network, was founded two years ago by former Intuit/StepUp executive Kendall Fargo and backed by Granite Ventures. It has recently been <a href="http://blog.biakelsey.com/index.php/2013/05/20/the-long-tail-of-marketplaces-a-conversation-with-rewarder/ ">written up</a> by my colleague Mike Boland. The network now has 750,000 experts, who &#8220;have a passion for helping people , but don&#8217;t want to do it for free,&#8221; says Fargo. &#8220;It&#8217;s an extension of the &#8216;sharing economy'&#8221; pioneered by AirBnB, Uber and others, he suggests.</p>
<p>While there are plenty of free expert resources, they don&#8217;t provide you with the detail you need, and they are not a personal solution, Fargo says. Things you want to own, such as cars and products, receive the most &#8220;wanted&#8221; queries. And the queries are very sharable via social media and other sources.</p>
<p>Mobile also plays a big role in the network. A lot of it is impulse. More than 200,000 people are using the mobile app. Would I use it to find a cat hotel during a car trip this summer? No. That&#8217;s more of a social survey. But you&#8217;d use it to learn how to start a cat hotel.</p>
<p>Here&#8217;s how it works: Rewarder receives the query, including reward amount; sends out alerts to the expert solution; and sends out a payment to the winning solution. Rewards vary widely but many are in the $10 to $50 range. A reward for finding a lost poodle was posted for $100. Another person posted a $50 reward for building a travel itinerary for Sydney, Australia. More than $14 Million worth of rewards are currently posted.</p>
<p>Fargo notes that 30 percent of queries are settled within six hours. &#8220;It is a matching and mashing system,&#8221; he says.</p>
<p>The post <a rel="nofollow" href="http://staging.blog.biakelsey.com/index.php/2014/04/22/ebay-gets-into-wanted-ads-via-rewarder/">eBay Gets Into Wanted Ads Via Rewarder</a> appeared first on <a rel="nofollow" href="http://staging.blog.biakelsey.com">BIA/Kelsey - Local Media Watch</a>.</p>
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