return on investment Archives - BIA/Kelsey

At Leading in Local: Facebook Pairs SMB Sales, Advertising

September 23, 2014
Peter Krasilovsky
BIA/Kelsey SMB, Conferences, Facebook, Social

Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the…

January 10, 2014
Suzanne Ackley
Cable, Local Commerce Monitor, Newspapers, Radio, SMBs, Traditional Media

SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey's Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use…

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