Newspaper is Still the Medium of Choice for Real Estate Advertising, but Online is Growing Rapidly
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Real Estate: Are Multiple Listing Services Ready to Compete for Consumers?
With the rise of consumer-facing real estate sites such as Realtor.com, Zillow and Trulia, it seems only natural that Multiple Listing Services would break out from behind the Realtor and brokerage firewalls, and provide truly local, for-profit real estate sites,…
Redfin’s Glenn Kelman at Inman: 16 Markets by End of 2010
Redfin CEO Glenn Kelman told Inman Real Estate Connect attendees in San Francisco yesterday that his “customer first” brokerage is likely to be in 16 markets by year-end 2010. The site is currently in 12 markets and employs 100 agents.…
Zillow Extends Ties With Yahoo Real Estate; Will Power Listings
Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate…
Trulia Branches Out Into Rentals
Trulia, which is ranked a Top 7 real estate site by comScore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all Trulia’s functionality, such as neighborhood information, mapping and ratings…
Inman NYC: Google and Trulia?
Rumors have been flying that Google is poised to buy Trulia, “the real estate search engine” that competes with, among others, Zillow (which just said it is aiming to IPO in 2011). But according to reports by attendees, no information…