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ILM West: A Deep Look at ‘Super Social’ Verticals

  • December 13, 2011
  • Steve Marshall
  • Online/Interactive

Moderator Peter Krasilovsky led a session Monday afternoon on how several leading vertical sites are successfully leveraging social media. As sites that are focused on a specific business, profession or user need, verticals will typically contain a directory, specialized editorial…

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Avvo Adds Local Doctor Ratings

  • November 1, 2010
  • Peter Krasilovsky
  • User-Generated Content, Verticals

Avvo, the Seattle-based vertical site that launched its lawyer ratings service in 2007, has now added doctor ratings, using the proceeds, in part, from a $10 million raise it did in March. In launching a doctors site, it goes head…

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Angie’s List Raises $22.5 Million; Sees IPO Within 18 Months

  • September 22, 2010
  • Peter Krasilovsky
  • Ad Sales, Ad Sales, National, Coupons/Deals, Funding, SMBs

Angie’s List, the premium ratings and review service for home and medical services, has announced that it has raised $22.5 Million from institutional investors as it prepares for an IPO within 18 months. Investors in this round include some public…

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‘Sprichst du Yelp?’ Yelp Launches in Germany

  • July 22, 2010
  • Peter Krasilovsky
  • City Guides, User-Generated Content

Yelp has added to its international portfolio, following up on its May launch in France with a launch in Germany. Berlin and Munich are Yelp’s first German markets. Fifteen additional German markets have been seeded with “scout” reviews, but won’t…

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Yell Acquires Trusted Places, Opens Lab

  • May 20, 2010
  • Charles Laughlin
  • Online/Interactive

For the past six months or so, Mark Canon, Yell's head of online, has been looking to either buy or partner his company's way into the recommendations and reviews space. As he put it, "At the center, our business is…

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Trulia Asks: What Do You Think of This Neighborhood?

  • May 4, 2010
  • Peter Krasilovsky
  • Social, User-Generated Content, Verticals

Real estate and rental agents get into big trouble if they mouth off about a neighborhood’s quality-of-life issues. The most they can do is point to Web sites that provide some general stats (i.e., school info, crime stats and market…

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Redbeacon Teams With BigTent, Adds ‘Friendly Advice’

  • March 10, 2010
  • Peter Krasilovsky
  • SMBs, Social, User-Generated Content, Verticals

Redbeacon, one of the new breed of social/local leads providers for SMBs, said it is now available throughout the entire Bay Area and teaming up with BigTent, a mega-moms network in the Bay Area with more than 100 local cells.…

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AT&Ti’s Buzz.com Now in Beta

  • March 5, 2010
  • Peter Krasilovsky
  • AT&T, Social, User-Generated Content

AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google…

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AT&Ti’s Buzz.com Now in Beta

  • March 5, 2010
  • Peter Krasilovsky
  • AT&T, Social, User-Generated Content

AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google…

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AlikeList Launches Self-Serve ‘Minute Ads’ for SMBs

  • March 3, 2010
  • Peter Krasilovsky
  • Ad Sales, SMBs, Social, User-Generated Content

Self-serve ads will bring the SMB masses to the Web. But they haven’t made much of a dent in SMB advertising at this point. That hasn’t stopped a rush of new self-serve products coming out, several married to social media…

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Elevation Buys into Yelp

  • January 27, 2010
  • Peter Krasilovsky
  • Funding, Google

Bono and Yelp CEO Jeremy Stoppelman As widely reported last week, Yelp has confirmed that it will receive a $25 million investment from Elevation Partners, which is widely known for the involvement of U2 frontman Bono among its seven partners. …

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