As we gear up for our LEADING IN LOCAL: SMB Digital Marketing conference, there’s a lot to look forward to. Local Market Launch, a startup that helps companies manage the online presence of local stores, just announced a suite of channel partner solutions that the company claims will make it easier for partners to deliver business listings management services to their SMB clients. Local Market Launch is set to exhibit its full suite of business listings management solutions for SMB channel partners for the first time at our conference next week.

These enhancements are being released at a time where Local Market Launch has been gaining traction with the market — 1000 percent growth in the number of locations being managed. As a result, their staff has nearly doubled.

Bryan Coryat, founder and CEO of Local Market Launch, had this to say in their press release:

“We have always had a parallel focus on delivering a solution that helps SMBs get found everywhere their customers are searching, while also making it easy for our channel partners to manage their clients’ business listings across all relevant digital channels. The enhanced services we are rolling out address both of these goals. They also offer our channel partners the flexibility to creatively integrate these new solutions within their unique SMB platforms.”

In addition to Local Market Launch’s product exhibition, 50 plus industry leaders will grace the stage at LEADING IN LOCAL: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Don’t miss out on all the excitement in local media.

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AppLovin will launch its Adaptive Personalization Platform (APP) after two and a half years of development, we learned yesterday from CEO Adam Foroughi. APP will help brands better serve personalized recommendations on mobile devices and re-target mobile ads.

Key features of the platform are to:

—Learn an individual’s shopping behavior and predict what he or she will be interested in next, creating tailored recommendations.

—Remind customers of items they may have left in a (virtual) shopping cart, and suggest related products or offers.

—Allow marketers to measure effectiveness of personal recommendations by attributing influence and conversions across screens, so they can spend where their users are located.

APP ingest insights from each customer’s shopping behavior across screens and retarget ads accordingly, including location targeting.

These ads will merge with the user experience and show contextually relevant information. AppLovin currently targets U.S. brands as clients but plans to expand its client base to SMBs in the future.

Foroughi released these key findings from product testing:

— APP increased conversion rates from 2 percent to 10 percent.

— Advertisers see ROI from APP within in 2 week .

— APP can reach 70 percent of an advertiser’s audience within 72 hours.

— For every $1 spent, advertisers see$20 in return.

AppLovin’s success can be measured by the growth rate in consumers’ time with mobile.

“Consumption of media is high but transaction behavior is not high yet. And there lies AppLovin’s opportunity,” said Foroughi, who believes the web’s evolution will repeat itself in the mobile web. AppLovin is positioned to help brands better manage mobile consumer transactions.

“By delivering personalized recommendations on mobile to a billion consumers each month, we’ve cracked the code; beta response has been incredible among tops brands across retail, travel and hospitality,” said Foroughi. “We’re excited to officially turn the platform on to give this same opportunity to any advertiser looking to dramatically boost their mobile revenues.”

AppLovin also plans to bring these solutions to social networks. The company could be on the cusp of a promising future given accelerated growth in mobile, where consumer behavior is becoming more and more transactional.

The post Capitalizing on the Growth of Mobile: A conversation with AppLovin appeared first on BIA/Kelsey - Local Media Watch.