Wearables, smart homes and trying not to be creepy… these were the topics of a fireside chat with PwC’s Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey NATIONAL to discuss the macro trends driving tech & media (video below).

As PwC’s Emerging Technology Group CTO, his role is to do just that — spot emerging trends and historical cycles to triangulate where under-recognized pockets of innovation and wealth will sprout. As market watchers ourselves, we love this discussion and had the chance to riff on stage with Eckert.

The video is embedded below: Part two of the series that covers the fireside chat that followed his keynote (part one is here).

The post Conference Video: PwC's Futurist-View on Local Media, Part 2 appeared first on BIA/Kelsey - Local Media Watch.

National brands are increasingly seeing how changes in mobile technology, particularly the ability to combine location awareness with predictive analytics, will completely transform advertising. This is the message Dan Eckert, Managing Director, Emerging Technologies, PriceWaterhouseCoopers, will deliver in his keynote address on Day 3 of BIA/Kelsey NATIONAL conference, March 25-27, in Dallas.

“There is this new technology that is becoming enabled because of the mobile device that is really disrupting advertising,” Eckert said. “Some people call it geo-location. But really it’s the combination of that device being a sensor and a collection of passive data that knows a ton about you.”

We asked Dan to join us on a Google Hangout to give a preview of his talk at NATIONAL. The video below offer an excerpt of that conversation. If you are interested in attending the NATIONAL event, email me to receive a promotional code that offers the best rate available (claughlin AT biakelsey.com).

The post BIA/Kelsey’s NATIONAL Preview: Dan Eckert on the Future of Mobile appeared first on BIA/Kelsey - Local Media Watch.

National brands are increasingly seeing how changes in mobile technology, particularly the ability to combine location awareness with predictive analytics, will completely transform advertising. This is the message Dan Eckert, Managing Director, Emerging Technologies, PriceWaterhouseCoopers, will deliver in his keynote address on Day 3 of BIA/Kelsey NATIONAL conference, March 25-27, in Dallas.

“There is this new technology that is becoming enabled because of the mobile device that is really disrupting advertising,” Eckert said. “Some people call it geo-location. But really it’s the combination of that device being a sensor and a collection of passive data that knows a ton about you.”

We asked Dan to join us on a Google Hangout to give a preview of his talk at NATIONAL. The video below offer an excerpt of that conversation. If you are interested in attending the NATIONAL event, email me to receive a promotional code that offers the best rate available (claughlin AT biakelsey.com).

The post BIA/Kelsey's NATIONAL Preview: Dan Eckert on the Future of Mobile appeared first on BIA/Kelsey - Local Media Watch.

The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion on local marketing by 2018.

More than 40 speakers are now slated to join the National program which is being co-chaired by Third Act Marketing CEO Gregg Stewart, our longtime go-to expert for national-local advertising. The event also features The GoLocal Awards, honoring the best in national brand marketing targeting local users; a Before the Bell Innovation Tour at the Dallas Entrepreneur Center’s Treehouse, which is sponsored by Speakeasy; a special edition of Demos and Drinks, showcasing some of the industry coolest technology; a Women Leading in Local session, featuring Happening’s Angela Giovine and Tina Paprone; and special evening events to be announced.

Key speakers just announced include Google‘s Brendon Kraham, Director, Mobile Global Sales and Strategy; Pricewaterhouse Coopers‘ Daniel Eckert, Managing Director, Emerging Tech; YP‘s Melissa Burkhardt, VP, Search and Yield; Valpak President Michael Vivio; The Weather Co‘s Ryan Davis, VP, Local Platform; TvB‘s Steve Lanzano, President and CEO; Mediavest‘s Jason Dailey, SVP; Operative‘s Lorne Brown, CEO; and longtime industry leaders Robyn Rose and Warren Kay.

These industry leaders join previously announced industry leaders including keynotes from Facebook‘s Jon Czaja, Director, Small Business (North America); Geary LSF’s Karen Kovaleski, President and CEO; BizHive’s Dave Walker, Chairman; and Kenshoo’s Aaron Goldman, CMO. Other speakers include Grant Moise, SVP, Niche Markets, The Dallas Morning News; Ethan Selzer, VP, Retail and Regional Advertising, The Washington Post; Rick Hanna, CEO, Mspark; Travis Arthur, VP, ReachLocal; Corey O’Donnell, VP, Brand Management, Yodle; and C. Lee Smith, CEO, Sales Development Strategies (AdMall.)

Brand leaders joining us include El Pollo Loco’s Mark Belanger; Chick Fil-A agency rep Rod Ulrich (Richards Group); U-Haul’s Elnora Cunningham; Brooks Brothers’ Mike Walker; United Van Lines’ Keith Dailey (UniGroup); ServiceMaster’s Philipp von Holtzendorff-Fehling, VP and CMO; Rooms to Go’s Rob Crigler, VP, Digital Marketing; and All My Sons Moving & Storage’s Ormondo Gomez, CFO.

Tech and Agency leaders on the podium will include Advice Interactive Group’s Bernadette Coleman, CEO; Speakeasy’s Mike Orren, CEO; Where2GetIt’s Manish Patel, CEO; LocalBizNow’s Todd Webber, CEO; Simpli.fi’s Frost Prioleau, CEO; Location3 Media’s Andrew Beckman, CEO; MomentFeed’s Robert Blatt, CEO; Placeable’s Ari Kaufman, CEO; and SOCi’s Afif Khoury, CEO.

Will we see you in Dallas? You may register here.

The post BIA/Kelsey National, March 25-27, Dallas: All Star Lineup, Program appeared first on BIA/Kelsey - Local Media Watch.