Though localized mobile marketing has been a topic with a certain degree of sex appeal over the past few years, most of it is decidedly unsexy. There's lots of nuts & bolts tactics for things like multi-location landing page strategies…
When we started the GOLOCAL Awards last year at our Atlanta NATIONAL show, we felt there was a real gap in awareness about the great local campaigns by national and regional brands. The diversity and quality of what was entered…
AAA Carolinas faced a unique challenge in building a strong digital footprint to reach its members. The way AAA works meant that the Carolinas club cannot advertise outside its geographic boundaries, lest it step on a neighboring club's toes.…
