On the heels of last year's LEADING IN LOCAL: SMB Digital Marketing show in Austin, we've just announced our agenda for this year's big event in "The Big Easy": New Orleans. Our initial slate of Keynotes include: Acxiom CEO Scott…
In a deal designed to fuel innovation at First Data, the payments powerhouse has acquired mobile marketing and loyalty start-up Perka for an undisclosed amount. First Data plans to let Perka continue to operate autonomously and service as an "agile…
"Buy 10, Get 1" loyalty programs are directly descended from paper punchcard programs and serve a general purpose. They are especially effective for transactions that are always about the same (i.e. coffee, pizza and the movies). But how do you…
