The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer's Guide developed by IAB's Digital…
The digital audio space is really just beginning to hit its pace and so this is a perfect time for the Interactive Advertising Bureau (IAB) to come out with its authoritative A Digital Audio Buyer's Guide developed by IAB's Digital…
As mobile usage reaches ubiquity and revenue generation becomes the much-debated next frontier, Pandora finds itself at the nexus of this movement -- rapidly accelerating its mobile usage while iterating on its ad platform to monetize that base at a…
Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular,…
At ILM:10, Pandora's Cheryl Lucanegro (senior VP of ad sales) and Brian Mikalis (VP of performance sales) made it very clear where the popular Internet radio service is headed next -- to your car dashboard. The company is leveraging two…
With more than half of its 65 million users listening from portable devices, Internet streaming leader Pandora sees massive opportunity in mobile. In its latest move to tap that potential, the company is partnering with AdReady to introduce geo- and demo-targeted…
At the recent NAB Radio Show in Washington, D.C., broadcasters, developers and vendors alike harped on the mobile mind-set change that must occur for effective strategic practices to take hold. The fundamental message: "Having an online stream and building a…
In July, BIA/Kelsey projected that OTT homes -- or those services providing linear and nonlinear video services over third-party bandwidth to the TV -- will exceed cable homes by 2013. A February IMS Research report on "Internet Video to the…
