According to our Local Commerce Monitor SMB study, businesses that track their lead sources say that the quality of leads sourced from calls is superior to other type of online leads, too.

With more calls being driven by paid search campaigns than ever, marketers need to be savvy about how to make sure inbound call channels are being tracked and analyzed to maximize campaign ROI.

Click here to watch an on-demand recording of our recent BIA/Kelsey webinar, Bridging the Paid Search Gap, sponsored by Invoca, to learn about the key components to consider when assessing inbound call intelligence solutions for your paid search campaigns.

The post Bridging the Paid Search Gap: On-Demand Webinar appeared first on BIA/Kelsey - Local Media Watch.

Are you making marketing decisions based solely on clicks and web conversions?

Marketers who aren’t including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example, did you know that half of paid searches convert offline, mostly from inbound calls? Research is illustrating how paid search, coupled with inbound call tracking, can empower companies to generate better leads, produce higher conversions, all while being very “smart” about spending.

Discover how to maximize your paid search efforts and close the loop with call-based lead tracking.

Join us this Wednesday, April 2 at 2:00 PM Eastern / 11 AM Pacific, for a rapid fire discussion on how the best optimized search marketing campaigns include intelligent inbound call tracking to drive higher quality leads and increased ROI.

You will learn:

— The current state of the paid search landscape

— The importance of combining paid search campaigns with inbound call channels to maximize marketing ROI

— The synergy between online search and offline call conversions for B2B and B2C sales

Speakers include:

— Abid Chaudhry, Senior Director of Industry Strategy & Insight, BIA/Kelsey

— Eric Holmen, CMO, Invoca

— Janelle Laguette, Digital Marketing and eCommerce Consultant

We’ll be tweeting during the webinar, so join in on the discussion by tagging questions and comments with a #PaidSearchGap hashtag.

Register Now to attend Bridging the Paid Search Gap webinar on April 2.

The post Upcoming Webinar: Bridging the Paid Search Gap appeared first on BIA/Kelsey - Local Media Watch.