out of home Archives - BIA/Kelsey

Traditional Media Isn’t Dead Yet, Despite Increased Competition from Digital Media

January 10, 2014
Suzanne Ackley
Cable, Local Commerce Monitor, Newspapers, Radio, SMBs, Traditional Media

SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey's Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use…

September 6, 2013
Suzanne Ackley
Forecasts, Media Ad View Plus, Traditional Media, Verticals

The $1.8 billion of leisure/recreation advertising on Out-of-Home media was its largest vertical, representing 25% of total Out-of-Home advertising in 2012, according to BIA/Kelsey's Media Ad View Plus. The Finance/Insurance vertical was the second highest, with 10% of total Out-of-Home…

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