With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market…
In July, BIA/Kelsey projected that OTT homes -- or those services providing linear and nonlinear video services over third-party bandwidth to the TV -- will exceed cable homes by 2013. A February IMS Research report on "Internet Video to the…
The competitive tide is rising, seemingly by the minute, in the IP video/next-generation TV market. Apple, Amazon, Google, Microsoft, Netflix, Hulu, Boxee, Roku and Sony are just a few of the myriad brands competing to "cut the cord" on cable's ironclad reign over this…
Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live…
