Audrey Cooper is still new to her role as Managing Editor of SF Chronicle/SF Gate, but she's already bubbling with ideas and an enthusiastic vision for bridging content and advertising in a digital-first environment. In a fireside chat at…
A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer…
Even newspaper advertisers, long seen as favoring traditional media, are increasingly shifting their ad spend to digital. More and more these SMBs are exploring the advertising opportunities digital media has to offer and with that spending is shifting in…
Despite the well documented declines in newspaper circulation, advertising on newspaper was $22.5 billion in 2012, representing 17.1% of total advertising spend in the U.S. and second only to direct mail, according to BIA/Kelsey's Media Ad View Plus. In a…
In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report. 2012 Real…
Traditional media's rush into digital marketing services as an incremental revenue source is in full swing, with Hearst LocalEdge, GateHouse Media's Propel, Digital First's AdTaxi and GannettLocal among those taking aggressive stakes in the opportunity. Now smaller publishers are seeking…
The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has committed $22 Million to the venture. It has also introduced a new…
Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new…
Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance. That’s…
Groupon announced today that it will work with McClatchy, the third-largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including…
Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking…
Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking…
Wired on the iPad, via All Things D Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to…
Digital media is more cannibalistic than complementary and is seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell Inc. The survey…
