Native advertising -- the insertion of contextually relevant advertising amidst other content -- is viewed with suspicion by much of the ad community, which sees it as unscaleable, and perhaps the opposite of its drive towards programmatic (automated) sales. During…
The New York Times and other news organizations have been hampered by the short cuts of HTML and hyperlinks, but are now reclassifying to provide more structured, fluid data in a major development with massive implications, noted New York Times…
The deal-a-day space has gotten more interesting, as major media companies are diving in for their share of the action. Today The New York Times, Comcast’s Daily Candy, Thrillist and Meredith Corp. announced they’d use the deal-a-day platform provided by…
Local news cooperatives are now in development in San Diego, Chicago, Hawaii and San Francisco. The latter, known as The Bay Area News Project, is building up with a $5 million investment from philanthropist Warren Hellman, who apparently thought it…
A couple of stories caught my attention today. First, Reach Media Group (RMG), a digital out-of-home company that we’ve previously written about, signed a deal to push New York Times content to its network of 800 coffee shops, cafes and…
