Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
Q&A with John McIntyre, Founder & CEO, Sightly BIA/Kelsey: John, your company provides targeted, cross-screen video advertising. Video and programmatic targeting are particularly hot right now in the market. So let's talk about that. We've seen this moving from national…
We live in a multi-screen world, where an action begun on one device is often completed on another. Marketers are eager to follow a consumer all the way along this cross-device chain of actions. That's the cross-device retargeting challenge, and…
